Knowledge management, supply chain marketing implementation and marketing capabilities and tourism industry performance in Indonesia

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The current study "Knowledge management, supply chain marketing implementation and marketing capabilities and tourism industry performance in Indonesia" purpose is to conduct the relationship between the knowledge management (KNW), customer orientation (CUO) and tourism industry performance (TIP) of Indonesia with the moderating effect of supply chain marketing planning capabilities (SCMPC) and supply chain marketing implementations capabilities (SCMIC).

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