Lecture Business communication design - Chapter 5: Creating and using meaning

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Chapter 5 provides knowledge of creating and using meaning. Because we understand ourselves when we communicate intrapersonally, we assume that other people understand us the same way. Problems arise if we fail to realize that others interpret the world differently from us and that our meanings for things are not always shared.

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Nội dung Text: Lecture Business communication design - Chapter 5: Creating and using meaning

2/e P P T ©2007 by the McGrawHill Companies, Inc. All rights reserved.
5 Creating and Using Meaning ©2007 by the McGrawHill Companies, Inc. All rights reserved. McGrawHill/Irwin
What Meaning Means • Assuming You Know What I Mean  Conveyor-belt fallacy ◦ assumption that because a message is sent and received, the receiver therefore understands what the message means • The Meaning in Messages  Intended meaning ◦ meaning the sender has in mind when designing his or her message  Interpreted meaning ◦ meaning the receiver interprets from the message 3
What Meaning Means FIGURE 5.1 The Conveyor Belt Fallacy When we send messages, as if on a conveyor belt, we assume people understand what we mean. 4
How We Create Meaning • Perception • Organization • Interpretation • Signs and Symbols  Sign ◦ something that people agree represents something else and is usually linked with what it represents  Symbol ◦ type of sign that has an indirect association to what it represents 5
How We Create Meaning FIGURE 5.2 How We Create Meaning © Giraudon/Art Resource, NY 6
How We Create Meaning FIGURE 5.3 Storm Sign Dark, gray clouds are a sign that a storm is approachi ng © Royalty- Free/ORBIS 7
The Contexts of Meaning  Context ◦ physical, social, and psychological situation in which a communication event occurs • Intrapersonal Context  Intrapersonal decoding ◦ process of receiving data that originate either inside or outside ourselves and then interpreting and assigning meaning to those data  Intrapersonal encoding ◦ process of organizing data and translating thoughts into a managed internal response 8
The Contexts of Meaning FIGURE 5.4 The Contexts of Meaning 9
The Contexts of Meaning The meaning of words or nonverbal behaviors can be confusing without knowledge of the cultural and interpersonal contexts. © Royalty-Free/CORBIS 10
The Contexts of Meaning • Personal History Context • Cultural Context • Interpersonal Context • Business © Ryan McVay/Getty Context Images 11
The Meanings of Words  Semantics ◦ relationship between words and the meanings we attach to them   Concrete Words ◦ associated with objects or events that we have experienced through our senses 12
The Meanings of Words   Abstract Words ◦ ideas or concepts that we cannot directly experience through our senses • Practice Designing and Interpreting Meaning  Designing meaning  Interpreting meaning 13
Specific and Vague Message Meanings • Specific Meaning in Business Messages  Specific business messages ◦ straightforward, explicit, and clear, with nothing hidden • Vague Meaning in Business Messages  Vague business messages ◦ couch our intentions in ambiguous language or behavior 14
Specific and Vague Message Meanings • Blaming the Receiver • Will My Audience “Get” What I Mean? Both the message sender and the receiver have responsibility for effective communication and meaning clarity. © Comstock/PunchStock 15
Questions 16