Lecture Business research methods (12/e) - Chapter 5: Clarifying the research question through secondary data and exploration

Lecture Business research methods (12/e) - Chapter 5: Clarifying the research question through secondary data and exploration. After studying this chapter you will be able to understand: The process of using exploratory research to understand the management dilemma and work through the stages of analysis necessary to formulate the research question (and, ultimately, investigative questions and measurement questions); what is involved in internal data mining and how internal data-mining techniques differ from literature searches.