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Lecture Dynamics of mass communication (9th edition): Chapter 14 - Joseph R. Dominick

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Lecture Dynamics of mass communication (9th edition): Chapter 14 - Joseph R. Dominick

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Chapter 14 - Advertising. The main contents of this chapter include all of the following: Defining advertising, a brief history of advertising, advertising in the digital age, organization of the consumer advertising industry, producing advertising, economics, business-to-business advertising.

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