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Lecture Entrepreneurship: Chapter 5 - Zacharakis, Bygrave, Corbett
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Chapter 5 - Understanding your business model & developing strategy. Marketing is at the heart of an organization because its task is to identify and serve customers’ needs. In essence, marketing spans the boundaries between a company and its customers. It is marketing that delivers a company’s products and services to customers and marketing that takes information about those products and services, as well as about the company itself, to the market.
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