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Lecture Entrepreneurship: Chapter 8 - Zacharakis, Bygrave, Corbett
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Chapter 8 - The business planning process. The goal of this chapter is to give you an introduction to entrepreneurial financial planning. Unlike in existing businesses, which have an operating history, entrepreneurs must develop their financials from scratch. There are no previous trends in revenue and costs that you can use as a basis to project future revenues and costs.
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