Lecture Essentials of contemporary management (6/e): Chapter 4 - Gareth R. Jones, Jennifer M. George

Chapter 4 - Managing in the global environment. After reading the material in this chapter, you should be able to: Explain why the ability to perceive, interpret, and respond appropriately to the organizational environment is crucial for managerial success; differentiate between the global task and global general environments; identify the main forces in both the global task and general environments, and describe the challenges that each force presents to managers;...