Lecture Fundamentals of cost accounting (4th edition): Chapter 4 - Lanen, Anderson, Maher
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(BQ) Chapter 4: Fundamentals of cost analysis for decision making. Now that you are comfortable with CVP analysis and the impact of fixed versus variable costs, we can extend the concepts and apply the theories to a multitude of business conditions.
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Nội dung Text: Lecture Fundamentals of cost accounting (4th edition): Chapter 4 - Lanen, Anderson, Maher
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- Fundamentals of Cost Analysis for Decision Making Chapter 4 PowerPoint Authors: Susan Coomer Galbreath, Ph.D., CPA Charles W. Caldwell, D.B.A., CMA Jon A. Booker, Ph.D., CPA, CIA Cynthia J. Rooney, Ph.D., CPA McGrawHill/Irwin Copyright © 2014 by The McGrawHill Companies, Inc. All rights reserved.
- Learning Objectives LO 4-1 Use differential analysis to analyze decisions. LO 4-2 Understand how to apply differential analysis to pricing decisions. LO 4-3 Understand several approaches for establishing prices based on costs for long-run pricing decisions. LO 4-4 Understand how to apply differential analysis to production decisions. LO 4-5 Understand the theory of constraints. 43
- LO 4-1 Differential Analysis LO 4-1 Use differential analysis to analyze decisions. Differential Analysis The process of estimating revenues and costs of alternative actions available to decision makers and of comparing these estimates to the status quo Short Run The period of time over which capacity will be unchanged, usually one year 44
- LO 4-1 Differential Costs With two or more alternatives, costs that differ among or between alternatives Costs that change in response to an alternative course of action Differential costs differ between actions. Alternative A Alternative B 45
- LO 4-1 Sunk Costs Costs incurred in the past that cannot be changed by present or future decisions A sunk cost is NOT relevant for making decisions. 46
- LO 4-1 Differential Costs versus Total Costs Information presented to management can show the detailed costs that are included for making a decision, or it can show just the differences between alternatives, as follows. Status Quo Alternative Difference Sales revenue $750 $900 $150 Variable costs (250) (300) (50) Contribution margin $500 $600 $100 Fixed costs (350) (350) -0- Operating profit $150 $250 $100 47
- Differential Analysis and LO 4-2 Pricing Decisions LO 4-2 Understand how to apply differential analysis to pricing decisions. Variable costs must always be covered. Fixed costs must be covered in the long run. 48
- ShortRun versus LongRun LO 4-2 Pricing Decisions Year 0 Year 1 Short-run Long-run pricing decision: pricing decision: Less than one year Longer than one year Pricing a one-time Pricing a new product. special order. 49
- ShortRun Pricing Decisions: LO 4-2 Special Orders An order that will not affect other sales and is usually a one-time occurrence 410
- ShortRun Pricing Decisions: LO 4-2 Special Orders • U-Develop has received a one-time offer for 500 prints at a special price of 40¢ per print ($200). • The regular price is 50¢ and they have enough idle capacity in the week to take the offer. Sales for the week (5,000 prints at 50¢) $2,500 Variable costs, including paper, maintenance, and usage payment to machine owner (5,000 copies at 20¢) 1,000 Total contribution margin $1,500 Fixed costs (supplies, plus allocated costs of the print shop) 1,200 Operating profit for the week $ 300 411
- ShortRun Pricing Decisions: LO 4-2 Special Orders Analysis of Special Order: U-Develop Status Quo: Alternative: Reject Accept Special Special Offer Offer Difference Comparison of Totals Sales revenue $2,500 $2,700 $200 Variable costs (1,000) (1,100) (100) Total contribution $1,500 $1,600 $100 Fixed costs (1,200) (1,200) -0- Operating profit $ 300 $ 400 $100 Alternative Presentation: Differential Analysis Differential sales, 500 at 40¢ $ 200 Less: Differential costs, 500 at 20¢ 100 Differential operating profit (before taxes) $ 100 412
- LO 4-3 LongRun Pricing Decisions LO 4-3 Understand several approaches for establishing prices based on costs for long-run pricing decisions. Full costs are Full cost is the total relevant for the long- cost to produce and term pricing sell a unit. decisions. 413
- LO 4-3 LongRun versus ShortRun Pricing In the short run, differential costs may be very low. In the long run, differential costs are higher than in the short run. 414
- LO 4-3 Cost Analysis for Pricing In the long run an organization must cover all variable and fixed costs – both manufacturing and selling. 415
- LifeCycle Product Costing and LO 4-3 Pricing Product life-cycle is concerned with covering costs in all categories of the life cycle. R&D Design Manufacturing Marketing and Customer Take back distribution service (disposal) 416
- LO 4-3 Target Costing from Target Pricing Target Price The price based on customers’ perceived value for the product and the price that competitors charge • What would a customer pay? • How much profit do I need? • Can I make it at this cost? Target price – Desired profit = Target cost 417
- Legal Issues Relating to Costs and LO 4-3 Sales Price Predatory Pricing Practice of setting price below cost with the intent to drive competitors out of business Dumping Exporting a product to another country at a price below domestic cost Price Discrimination Practice of selling identical goods to different customers at different prices 418
- Legal Issues Relating to Costs and LO 4-3 Sales Price Peak-load Pricing Practice of setting prices highest when the quantity demanded for the product approaches capacity. Price Fixing Agreement among businesses to set prices at a particular level. 419
- Use of Differential Analysis LO 4-4 for Production Decision LO 4-4 Understand how to apply differential analysis to production decisions. Decision to make goods or services Make or buy internally or purchase them externally Add or drop Decision to add or drop a product a segment line or close a business unit Product Decision on what products or choice services to offer (product mix) 420
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