![](images/graphics/blank.gif)
Lecture International marketing (15/e): Chapter 18 - Cateora, Gilly, Graham
25
lượt xem 5
download
lượt xem 5
download
![](https://tailieu.vn/static/b2013az/templates/version1/default/images/down16x21.png)
Chapter 18 - Pricing for international markets. What you should learn from chapter 18: Components of pricing as competitive tools in international marketing, how to control pricing in parallel import or gray markets, price escalation and how to minimize its effect, countertrading and its place in international marketing practices, the mechanics of price quotations, the mechanics of getting paid.
Chủ đề:
Bình luận(0) Đăng nhập để gửi bình luận!
![](images/graphics/blank.gif)
CÓ THỂ BẠN MUỐN DOWNLOAD