![](images/graphics/blank.gif)
Lecture Management of retail buying – Chapter 3: Understanding the consumer
23
lượt xem 4
download
lượt xem 4
download
![](https://tailieu.vn/static/b2013az/templates/version1/default/images/down16x21.png)
In this chapter, you will learn about: How retailers & their research teams decide what motivates consumers; how economic & social trends impact consumer preferences (& therefore, retail buying); where to find both internal & external data that can help forecast demand for products.
Chủ đề:
Bình luận(0) Đăng nhập để gửi bình luận!
![](images/graphics/blank.gif)
CÓ THỂ BẠN MUỐN DOWNLOAD