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Lecture The dynamics of mass communication (Seventh edition): Chapter 6 - Joseph R. Dominick

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Lecture The dynamics of mass communication (Seventh edition): Chapter 6 - Joseph R. Dominick

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Chapter 6 - Books. In this chapter, you will learn: understand that books are the oldest form of mass communications, recognize the factors that led to the commercialization of book publishing, explain how the digital revolution may change the underlying structure of the book industry, identify the main parts of the book industry, understand the -economics that support the book industry.

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