Mediating role of sustainability capability in determining sustainable supply chain management in tourism industry of Thailand

The current study empirically investigates the factors of sustainable supply chain performance in tourism industry of Thailand. Globally, competition has increased due to involvement of enhanced quality and sustainable practices in business operations including effective supply chain management as it has become one of the prime concerns of firms as it plays vital role in achievement of goals and competitive advantages. The study investigate the relationship between customer awareness as it is one of the crucial factor which needs to be addressed by firms primarily in order to operate in turbulent and highly competitive environment.