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Multinomial Logit Regression adoption: Identifying user characteristics of e-wallets in Can Tho City, Vietnam
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This paper employed a quantitative approach using a face-to-face survey of 140 respondents using e-wallets in Can Tho City, Vietnam. This study has identified the user characteristics of the top three e-wallet services in Can Tho City, Vietnam, suggesting that each service has unique features that attract different user groups.
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