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Recap of 11/18 VITO call with Six Flags/Premier Parks
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Better understand the role of purchasing, food service and partnership marketing at Six Flags. Brainstorm potential partnership opportunities between Six Flags and P&G. Agree on next steps with owners from each company.
AMBIENT/
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Nội dung Text: Recap of 11/18 VITO call with Six Flags/Premier Parks
- Recap of 11/18 VITO call with Six Flags/Premier Parks
Attendees: Tom Hall, Vice President of Partnership Marketing, Six Flags
David Roemer, National Director of Purchasing, Six Flags
Carey Don Risinger, National Director of Food Service, Six Flags
Jim Gibson, National Director of Partnership Marketing, Six Flags
Julie McPeek, EM
Mike Browne, EM
Cherylanne Muralski, CPG
Objectives:
1. Better understand the role of purchasing, food service and partnership marketing at
Six Flags.
2. Brainstorm potential partnership opportunities between Six Flags and P&G.
3. Agree on next steps with owners from each company.
Results:
We went around the table and discussed what each of us was held responsible
for at our respective companies. At Six Flags, the procurement organization is
responsible for increasing purchasing power (best product at best price), collecting data
with which to make decisions, and reducing vendors to gain efficiencies. If Dave could
combine vendors for things like cleaning solutions and foodservice then he would be
reducing his overall procurement costs for the company. Cheryl and Dave discussed
distribution options, to include their current manner of distribution straight to the parks
from food service distributors. They use US Food Service as a primary distributor.
The foodservice operation sees their mission as delivering profit to the company.
Carey sees their foodservice operation as a subset of the foodservice industry, and
mentioned that they would be considered one of the 50 largest restaurant companies in
the country if they operated separately from the amusement parks. They buy 1.6 million
pounds of hamburger meat annually and see a cost advantage to combining their
foodservice operations into one identity.
The partnership marketing organization is responsible for delivering cash to the
bottom line and developing partnership relationships with manufacturers for future
growth. They feel that their strength lies in being able to deliver a captive audience of a
desirable demographic group.
We brainstormed a number of potential projects and agreed to work on “solution-
based” learning labs. They would include the following:
1. Meal solutions - Six Flags was reluctant to consider chips for their food-
service offering due to the potential for cannibalization of their very
lucrative french fry business. They have agreed that it would be
beneficial to test the concept in a few parks based on our discussion of
the Mr. Goodcents test. They are considering a Kids combo meal to
include the Pringles single serve dispenser. Effective data collection
systems would also be part of this work. Six Flags has also considered
selling Pringles in their gift shops. This test should give us an effective
volume read as we go further. Julie, Mike and Carey will work this
project.
2. Cleaning solutions - Six Flags believes that if they have restrooms cleaned
with well-known brands, there will be a halo-effect for their foodservice
operation, and the park in general. Cherylanne will work this project with
Dave.
- 3. Promotional Solutions - Six Flags will be introducing a Camp Looney Tunes
concept at various parks in June 1999. Camp Looney Tunes is an area of
the park focused on kids, and we agreed that there might be potential to tie-
into the food service test promotional work done in conjunction with Camp
Looney Tunes. This might also provide a sampling venue for new brands
like Popems and Eclipse. Julie and Tom will work this project.
Next Steps:
1. Subgroup owners from Six Flags and P&G will work during December to put
together a recommendation to share with the larger group at our 1/6/99 meeting.
2. JDM to work with DSD on the fountain potential for Sunny Delight and HP.
3. JDM to work internally with GPE and Food/Bev on the Pringles alliance potential.
4. Cherylann to visit a park to get more info. on brand potential.
5. JDM to talk to SEA on how to think about the Six Flags opportunity in the confines of
our new structure.
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