Role of purchasing

This research aims to investigate the impact of digital content marketing (DCM) motivations on customer purchase intention through their engagement. In which, moderator effect of brand trust is considered. Applying Uses and Gratification Theory (UGT), the DCM motivations were classified into information, entertainment, social interaction, and remuneration.

20p toduongg 24-08-2024 2 0   Download

This research focuses on cosmetic products and observes the impact of celebrities and expert influencers on consumers’ brand admiration and purchase intentions. The mediating role played by brand admiration and brand attitude between influencer marketing and purchase intentions are tested. The survey method was employed to conduct this research, and data were collected from 522 respondents. The proposed hypotheses were tested using Cronbach’s Alpha coefficient and SEM structural models.

12p toduongg 24-08-2024 2 1   Download

The main objective of the study "Role of beliefs and past experience informing resort accommodation purchase behaviour : a study of Australian tourists" is: To segment the tourists using resorts in Australia; to propose a conceptual model which describes the factors that affect the travellers’ choice of resort hotels based on their beliefs along with the effect of past behaviour and; to test the model across the segments using multivariate data analysis techniques.

166p runthenight04 02-02-2023 13 2   Download

The aim of this research is to gain an in-depth understanding of the role of extended family members in family decision-making in the context of a high-involvement purchase in an emerging economy. A high-involvement purchase involves a positive and strong engagement for consumers and thus requires that the purchaser devotes more time, thought, energy, motivation and other resources to the purchase process (George & Edward, 2009; O’Cass, 2000).

277p runordie3 06-07-2022 8 2   Download

Changing market dynamics has led to Consumerization of Indian Automobile Industry posing innumerable challenges for the car manufacturers. The demand in the industry today is not just for a car as a product but a bundled “experience package.”

11p guineverehuynh 21-06-2020 43 4   Download

The main concern of the current empirical research is to examine the role of management accounting techniques in determining the relationship between purchasing and supplier management in the retail sector of Kazakhstan, which during the last four years, has grown significantly.

16p tohitohi 22-05-2020 33 2   Download

This research aims to examine the effects of two viral marketing attributes; namely viral advertising and E-WOM on customer purchase intention. In particular, the authors contemplate the prima facie nature of the relationship by examining brand image and age as contingent boundary conditions (moderator role). The population of the study consists of graduate students in a private Cypriot university.

14p tozontozon 25-04-2020 32 2   Download

Better understand the role of purchasing, food service and partnership marketing at Six Flags. Brainstorm potential partnership opportunities between Six Flags and P&G. Agree on next steps with owners from each company.

2p bluepearlhcm 09-10-2015 39 8   Download

2 2 The Role of IMC in the Marketing Process McGraw-Hill/Irwin © 2004 The McGraw-Hill Companies, Inc., All Rights Reserved. .

25p sonnguyen3515 19-09-2013 82 2   Download

Rapidly changing field: –vacuum tube - transistor - IC - VLSI (see section 1.4) –doubling every 1.5 years: memory capacity processor speed (Due to advances in technology and organization) •Things you‘ll be learning: –how computers work, a basic foundation –how to analyze their performance (or how not to!) –issues affecting modern processors (caches, pipelines) •Why learn this stuff? –you want to call yourself a ―computer scientist‖ –you want to build software people use (need performance) –you need to make a purchasing decision or offer ―expert‖ advice...

118p cuncon159x 25-05-2012 158 23   Download