Recreational value of Vembanad lake in kerala using individual travel cost method

This paper aimed at measuring the recreation benefits obtained by tourists visiting the Vembanadlake (and the wetland ecosystem) using travel cost approach. The model considers number of visit made by the individual per annum as the dependent variable is and several independent variables such as cost of travel, family income, age, family size, time spent and quality of the backwater. The analysis was carried out using trip generating function. The results reveal that, the total recreational value of Vembanad backwater was 363 billion INR. The potential value of the ecosystem necessitates sustainable management and conservation of the lake and the backwater ecosystem, which is being affected by increasing pollution as a result of, ironically, increasing tourist activities.