
Role of customer centric approach and entrepreneurial orientation on innovation ambidexterity of SMEs in Vietnam
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This study examines the impact of a customer-centric approach and entrepreneurial orientation on innovation ambidexterity in Vietnamese small and medium enterprises. Although research on innovation ambidexterity has primarily focused on large firms, studies addressing the unique challenges small and medium enterprises face in balancing explorative and exploitative innovation, especially within the Vietnamese context remain limited.
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