Role of green supply chain management practices on manufacturing company performance: A moderating role of supply chain traceability and institutional pressures
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This research paper has analysed the role of green supply chain management practices on organisational performance in the manufacturing sector of Malaysia. The moderating role of supply chain traceability and institutional pressure are considered as the moderators. Method: Primary data was collected via Likert scale based survey questionnaire. The sample of this study was considered to be 369 employees and managers from Malaysian manufacturing companies. SEM has been used as the data analysis technique in this paper to assess the role of moderators in the model.
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