Slide thuyết trình về Marketing mix (Tài liệu tiếng Anh)

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What is the marketing mixWhat is the marketing mix? Some key points to successful marketing.

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Nội dung Text: Slide thuyết trình về Marketing mix (Tài liệu tiếng Anh)

What is the marketing mix? Some key points to successful marketing. Student: Nguyen Thi Toan Class: TAN202.24_LT Instructor: Ms.Ngoc Ha
I. Marketing mix Factors influence to the success of a product Source: Economic Times 10% 20% brand name quality 70% marketing
I. Marketing mix
1.1 Product - Satisfy the need and demand of customers - Design and produce depend on: - aims of product - benefit that the company expect - position that they plan within the market - the differential advantages that the product offer over competitors’
1.2. Price • Cost to : produce, design, distribute, promote product • Take into account of factors: a fixed and variable cost, competition, company objectives, proposes positioning…
1.3. Place • - Located where products are offered to the end customers • Distribute the product to the user at the right time in right place
1.4. Promotion • - Push up offering and selling, makes revenue increase, the business undertaking more efficient. • - Consists of advertising, personal selling, direct mail and Internet marketing
Example • Marketing mix of Manchester United
II. Key points to successful marketing • Who will buy this product, Why they want to buy it? • How much are the customers willing to pay for this product • How can business persuade the customer buy their product?
II. Key points to successful marketing • 1. Research market carefully • - Understand deeply about customers’ needs and behaviors. • - Offer suitable product or service to customers
II. Keys points to successful marketing 2.2 Create a suitable price 2.3 Distribute your prestige - Create brand name of company - Offer good product - Take care of customers - Having good guarantee
Conclusion CREATE COMUNICATE EXCHANGE DELIVER