Study effectiveness web site e-commerce and marketplace in increasing consumer trust in Indonesian retail food industry

The study "Study effectiveness web site e-commerce and marketplace in increasing consumer trust in Indonesian retail food industry" aims to determine the factors that influence consumer trust and buying interest in retail food products. The data in this study came from all consumers who had sold retail food products online throughout Indonesia. The results of the study indicate that the use of ecommerce and Marketplace web sites has its respective advantages and disadvantages to gain consumer trust in the retail food industry.