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Supply chain management in delivery of goods to increase customer loyalty in electronic commerce
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The significant increase in the level of competition in this sector due to this leads to the need to find new ways to attract and retain customers in supply chain system. In this regard, the relevance of the study related to finding criteria for the competitiveness of online stores is not in doubt. The paper discusses aspects concerning the formation of competitive advantages of online stores to gain customer loyalty and improve the quality of service.
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