Thе impаct оf digitаl mаrkеting оn cоnsumеr purchаsing bеhаviоr: A cаsе study at lifе аnd tеchnоlоgy joint stock company

This study demonstrates the impact of digital marketing practices on customers purchasing behavior based on a case study at Life and Technology Joint Stock Company. This study also points out the factors affecting digital marketing, in order to promote products more effectively to the market. To achieve this research objective, primary data were collected from structural survey questions.