The business strategy and supply chain management performance in a transitioning economy
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This study shows after analyzing the SWOT and PESTEL factors of both options, Enove is better off tostay in Tunisia. Enove can still thrive without engaging in corruption and do costcutting by not opening new manufacturing facility, but divide their inventories forboth foreign and domestic customers. Enove should also take the chance ofbecoming Tunisia’s pioneering producer and getting the first mover’s advantagethere.
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