The decision to watch Mukbang – Impact on eating habits and mental health: A study of Gen Z

Mukbang is an interesting form of entertainment. It has been attracting millions of viewers around the world. With wide coverage, Mukbang videos have a strong influence on viewers. Unlike previous studies, which only focused on the motivations to watch Mukbang videos or considered the negative consequences of excessive use, the present study is conducted to explore the positive impact of watching Mukbang videos on viewers’ mental health and eating habits.