The influence of employee relationship proneness in creating employee loyalty within a Vietnamese bank context

The aim of this study is to investigate the impact of employee relationship proneness in creating employee loyalty including attitudinal and behavioural loyalty within a Vietnamese bank context. In order to address these aims, structural equation modeling with two-steps approach was recruited with 315 valid samples. The evidence illustrated the increase in employee relationship proneness resulted in the rise of employee loyalty in both attitudinal and behavioural loyalty.