The influences of store environment on customer perceptions and behavioral intentions in restaurants

The purpose of this study is to examine the effects of store environment on customer perception of store, service quality and food quality, and their influences on customer behavioral intentions in dining service. This study extend the existing literatures by developing a model that accounts for the influences of three restaurant’s store environment factors on customer’s perceptions, including perception of store, food quality and customer service quality and their effects on customer’s behavioral intention.