The possible competitive advantages of Fintech firms in Vietnam: The case of Vietnam payment solutions joint stock company (VNPAY)

This paper is aimed at examining Vietnam Payment Solutions (VNPAY), a significant fintech business in digital payments. Data is collected from expert interviews. The research team applies the methodology of analysing VNPAY’s sources of competitive advantage. The key results are that VNPAY’s competitive advantage originates from innovative technology, a large merchant/bank network, powerful data analytics, strategic alliances, operational efficiency, regulatory knowledge, talented staff, and a strong brand recognition.