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Thesis Sumary: Factors influencing Franchisee’s intention to remain in the franchise system in Ho Chi Minh City

Chia sẻ: Mai Mai | Ngày: | Loại File: PDF | Số trang:29

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Research purposes: Explore the effect of new factors consisting of Franchise Law Enforcement, Individual Characteristics, and Quality of Relationship between Franchisor and Franchisee on Franchisee’s intention to maintain participation in franchise system by modifying the inherited scales from previous studies.

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Nội dung Text: Thesis Sumary: Factors influencing Franchisee’s intention to remain in the franchise system in Ho Chi Minh City

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