Using herzberg theory to develop the employees’ performance of Rafhan Maize industry

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This study determine the impact of Herzberg two-factor theory on employees of Rafhan industry. The current paper applies Herzberg two-factor theory for improving the employees’ performance.

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International Journal of Management (IJM) Volume 10, Issue 3, May-June 2019, pp.1–7, Article ID: IJM_10_03_001 Available online at http://www.iaeme.com/ijm/issues.asp?JType=IJM&VType=10&IType=3 Journal Impact Factor (2019): 9.6780 (Calculated by GISI) www.jifactor.com ISSN Print: 0976-6502 and ISSN Online: 0976-6510 © IAEME Publication USING HERZBERG THEORY TO DEVELOP THE EMPLOYEES’ PERFORMANCE OF RAFHAN MAIZE INDUSTRY Sumra Haleem Shaikh* PhD Research Scholar, University of Sindh, Jamshoro, Pakistan Haseeb Shaikh Engineer, Civil Department, Mehran University of Engineering and Technology, Jamshoro and Sr. Estimator Engineer at Riyadh Metro Project - Riyadh Saudia Arabia Sumair Shaikh Engineer, Mechanical Department, Quaid e Awam University of Engineering, Science and technology, Nawabshah, Pakistan *Corresponding Author ABSTRACT This study determine the impact of Herzberg two-factor theory on employees of Rafhan industry. The current paper applies Herzberg two-factor theory for improving the employees’ performance. Seven point Likert scale is used for survey purpose. Descriptive statistics, Reliability test, Pearson correlation, Analysis Of Variance (ANOVA), t test and multiple regression techniques are used for data analysis. Convenience non-probability sampling and random probability sampling are applied in this study. The results have shown that motivators (advancement, achievement, work itself, recognition and growth) and hygiene factors (company policy, work security, relationship with supervision, working condition, money and relationship with peers) of Herzberg two-factor theory are positively effects on employees’ performance. This study provide much knowledge about Herzberg theory that create benefits to individual as well as for organization. This study suggested that motivators (advancement, achievement, work itself, recognition and growth) and hygiene factors (company policy, work security, relationship with supervision, working condition, money and relationship with peers) should be employed in Rafhan industry properly. Key word: Employee performance, Herzberg’s theory, Hygiene factors, Motivators, Rafhan Industry. Cite this Article: Sumra Haleem Shaikh, Haseeb Shaikh, Sumair Shaikh, Using Herzberg Theory to Develop the Employees’ Performance of Rafhan Maize Industry, International Journal of Management, 10 (3), 2019, pp. 1–7. http://www.iaeme.com/IJM/issues.asp?JType=IJM&VType=10&IType=3 http://www.iaeme.com/IJM/index.asp 1 editor@iaeme.com
Sumra Haleem Shaikh, Haseeb Shaikh, Sumair Shaikh 1. INTRODUCTION Factors of Herzberg theory are essential for improvement of performance for every organization (Nosraty et al., 2015). Rafhan Maize industry, is working as a team to make their customers relations good by providing best ‘Halal’ and safe food and services. Rafhan Maize industry keeps employees at their position for long period. Rafhan Maize industry also provide harmless and protected environment to their employees. Rafhan Maize industry controls Food Safety Threats and operate their operations in excellence ways to provide their customers qualitative product. Employees are effective factor responsible for their performance and progress of organization therefore, employees should be motivated (Nosraty et al., 2015). Motivation motivates the employees for doing best work for achieving goals of organization (Nosraty et al., 2015). This study focused on Herzberg two-factor theory that categorized into two groups: Motivators and hygiene factors (Dartey-Baah, K., 2011). 2. LITERATURE REVIEW Stoke (1999) defined motivation is a good way to motivate employees. When someone is not motivated, it means he/she does not feel good and relax at workplace. Secondly, for better performance, motivation factors plays an important role. Managers should apply motivation and hygiene factors in their organization for better productivity and sustainability of organization. According to Seligman (1995), the motivation function is maximizing satisfaction by minimizing pain physically. Miner et al., (1995) asserted that needs, drives and incentives are interacting elements of motivation. Motivation is doing something as drinking water for reducing thirst or reading book to gain knowledge. Motivation is a way to arouse the performance by organic, emotive, societal and intellectual powers. Many companies make handsome policies for developing skills of employees. These policies are very helpful for boosting the performance of organization and for achieving sufficient output (Bhadoriya & Chauhan, 2013). Employees can be identified through organization goals and their contributions. Moorhead and Griffin (1998) asserted that management functions are properly implement with motivated employees. Emeka et al., (2015) asserted that high motivation of employees influenced by variety of factors as job security, employees’ satisfaction, training and development, compensation, appraisals, positive feedback, intrinsic (intangible) rewards and extrinsic (tangible) rewards. Through motivation, employees do their best work even in strenuous circumstance and face the greasy challenges easily. Dahlqvist and Matsson (2013) asserted that for higher performance of employees, motivation is an important aspect, which also retains them for longer period in organization and ultimately increases company’s reputation. Employees are more satisfied through opportunities, good working condition, good policies, security of a job and loyal relations (Palaniammal, 2013). Shahid (2012) summarized that employees’ motivation is highly motivated by financial incentive, relationship with co-workers, promotional opportunities and employees’ employment. Bruzelius and Skarvad (2004) believed that intrinsic and extrinsic rewards make the employees’ motivation high and they become professional which boosts company’s worth. Employee’s motivation helps in growth of organization as well as growth of individual. The rewards positively influence worker’s performance and motivate them to boost their productivity by keeping in mind task fulfillment and goal achievement. Whiteley (2002) noted that higher motivation increases the employees’ performance that gives the best outcomes. http://www.iaeme.com/IJM/index.asp 2 editor@iaeme.com
Using Herzberg Theory to Develop the Employees’ Performance of Rafhan Maize Industry There are two aspects of Herzberg theory, motivators and hygiene factors (Stello, 2012). Current study supports to fill the gap in organizational behavior research. Earlier studies have found significant and positive results, in terms of employees’ performance such as Bear et al., (2017), Parker et al., (2017) and Stella (2013). The research of Hur (2017) considered the influence of public sector managers’ relation with their employees by applying Herzberg’s theory and results determined the positive response among them. Matei and Abrudan (2016) also applied applications of Herzberg’s two-factor theory to deliberate the relationship between motivations of employees with culture of organization. The results of Matei and Abrudan (2016) signified positive results that motivators are driven from intrinsic motivation, which gives positive response to employee performance whereas hygiene factors are driven from extrinsic elements, which eliminate the areas of dissatisfaction. According to Herzberg (1974), moral spirits related to motivators such as advancement, achievement, work itself, recognition and growth. Whereas immoral or unpleasant feeling related to hygiene factors such as company policy, work security, supervision, money, working condition and relationship with peers (Dartey-Baah, and Amoako, 2011). Good or superior feelings related to motivators (recognition, achievement, advancement, work itself and growth) whereas bad or awful feeling related to hygiene factors (job security, salary, work conditions, good relationship with coworkers, company policy and effective supervision) (Herzberg, 1959). In 1968, an article was published by Herzberg, which explained the way to enforce employees to do their job task. For this purpose KITA, terminology was used which meant to push the employees to do job completely which makes the job interesting but not motivating (Dartey-Baah and Amoako, 2011). Two-factor theory argued that individuals are not motivated by lower-level needs (extrinsic or hygiene factors) only because hygiene factors do not motivate them but eliminate dissatisfaction for better performance. Top stage of requirements (intrinsic or motivation factors) should be given for motivating and improving employee’s performance (Robbins, 2009; Ramlall, 2004). According to Dahie et al., (2015), industrial employees can improve their individual and organizational performance by applying two-factor theory. Motivators and hygiene factors create the positive and significant relation with employee motivation (Edrak et al., 2013). Herzberg two-factor theory not only distinct the disputes of satisfaction and dissatisfaction but also explained the mode of two groups of intrinsic and extrinsic factors affect employees (Tan, 2013). Motivators and hygiene factors of Herzberg theory demonstrate the way to increase the productivity and improve skills of employees in efficient, operative and ordered way (Stello, 2012). Latham (2012) determined that the Herzberg two-factor theory mostly focused at specific necessities for their pleasure. Motivators cause increase in level of motivation whereas decrease in level of motivation cause the absence of hygiene factors (Ghafoor, 2012). 3. SCOPE OF THE STUDY Current paper will provide vast information in educational work. Corporate managers and Government Policy Makers will use the results of this research. This paper will play a supportive role for researchers and professionals to recognize the dynamic and constructive relationship between motivators and hygiene factors with employees’ performance. 4. RESEARCH OBJECTIVES The research consists of following objectives:  To evaluate the effects of motivation factors on employees’ performance.  To evaluate the effects of hygiene factors on employees’ performance. http://www.iaeme.com/IJM/index.asp 3 editor@iaeme.com
Sumra Haleem Shaikh, Haseeb Shaikh, Sumair Shaikh 5. RESEARCH HYPOTHESES In this study, research hypotheses are:  H1: Motivators significantly correlated with employees’ performance.  H2: Hygiene factors significantly correlated with employees’ performance. 6. RESEARCH METHODOLOGY For purpose of gathering and analyzing of data, research methodology plays an important role. The sample size is 455 to illustrate the target population. According to using online Raosoft sample size calculator, the sample size estimated is 384 (Raosoft, 2004). The data for this study is collected through questionnaires. Reliability test is conducted through SPSS version 20.0. ANOVA test, multiple regression techniques and independent t test are used for analysis of data. Convenience non-probability sampling and random probability sampling are applied from which we can efficiently collect data. The data was collected from the Rafhan Maize Product Co. Ltd located at industrial areas of Kotri, Hyderabad, Sindh. 7. ANALYSIS The results regarding descriptive statistics, internal consistency of variables and multiple regression used for current paper are following: According to table 1, the descriptive statistics of motivators such as advancement, achievement, work itself, recognition and growth have mean more than 5 represented that these factors are close to degree that is agree level of statements. The individual Cronbach apha of intrinsic factors are statistically acceptable results whereas combined intrinsic factors showed statistically excellent results. The coefficient of determination (R square) of motivators is 0.588 and hygiene factors is .575. This model have explained the variance which described that five (motivators) independent variables have explained 58.8% of variation in (employees’ performance) dependent variable. The results showed model is better fit which leads to less estimation error. The F-statistic of motivators (1237.69) at 0.000 p value. According to rule of thumb for significant p value is
Using Herzberg Theory to Develop the Employees’ Performance of Rafhan Maize Industry value. According to rule of thumb for significant p value is
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