What drives the innovation inside, and integrated supply chains of Thai based global traders: A strategic management perspective on supply chain performance

The main objective of the current study is the enhancement in literature of SC with untying the association between SC practices, the innovation in CHIN and strategy orientation. SC practices have positive impact of Market orientation. Results are consistent with results of past studies of SC practices development achievement with the use of Market orientation. Contradiction with expectation information reveals that SC practices was not significant and positively related with resource orientation. According the study, a high level of investment for example in IT sector will not be beneficial for supply chain management.