What if there is a contraception method: A digital strategy to get the adult

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Why we need to communicate to help and what is the communication task, why we need to communicate to help and what is the communication task, what we want them to remember, what we are going to say to them,... to help you answer the questions above, you are invited to consult the document content "What if there is a contraception method: A digital strategy to get the adult". Invite you to consult.

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Nội dung Text: What if there is a contraception method: A digital strategy to get the adult

WHAT IF THERE IS A CONTRACEPTION METHOD? Prepared by OhYeah Communications A digital strategy to get the adult
THE QUESTIONS WHY WHO WHAT why we need to who we are going what we want communicate to to talk to them to help and what is remember, what the we are going to communication say to them task WHEN WHERE HOW when we are where we are how we are going going to going to to measure our communicate communicate success with our target with our target
THE QUESTIONS WHY WHO WHAT why we need to who we are going what we want communicate to to talk to them to help and what is remember, what the we are going to communication say to them task WHEN WHERE HOW when we are where we are how we are going going to going to to measure our communicate communicate success with our target with our target
CONSUMERS CONCERNS: CONTRACEPTION METHODS Using condom is the first choice for contraception among target audience Source: Vinaresearch, 06/06/2013
CONSUMERS CONCERNS: REASON TO USE CONDOM Ease to use is the reason people prefer to use condom Source: Vinaresearch, 06/06/2013
CONSUMERS CONCERNS: DIFFERENTIATE BETWEEN PROVINCE Reason to choose using condom between province difference but target to prevent illness, contraception, ease to use Source: Vinaresearch, 06/06/2013
CONSUMERS CONCERNS: DIFFERENTIATE BETWEEN MATERIAL STATUS Reason to choose using condom between material status difference but target to contraception, ease to use Source: Vinaresearch, 06/06/2013
CONSUMERS CONCERNS: UNCONVIENCE OF USING CONDOM Beside the benefits, consumers are feeling not comfortable by using the condom Source: Vinaresearch, 06/06/2013
CONSUMERS CONCERNS: PREFERABLE BRAND Durex & OK have the high preferable by consumers Source: Vinaresearch, 06/06/2013
CONSUMERS CONCERNS: PREFERABLE FUNCTIONS Thin condom is the one target audience looking for Source: Vinaresearch, 06/06/2013
CONSUMERS CONCERNS: PREFERABLE FUNCTIONS Thin condom is the one target audience looking for Source: Vinaresearch, 06/06/2013
CONSUMERS CONCERNS: SEARCH VOLUME BY BRAND 12 10 8 6 4 2 0 Durex & OK are 02 brands that consumers are pro-active searching with high volume for shopping online Source: Google Search, 2013
CONSUMERS’ NEED: SEARCH VOLUME BY MARKET SHARE Durex & OK are 02 brands that have the high search volume in market share Source: Google Search, 2013
CONSUMERS’ NEED: SEARCH VOLUME BY FUNCTION 12 10 8 6 4 2 0 Dot condom & woman condom are the function that audience looking for Source: Google Search, 2013
CONSUMERS’ NEED: SEARCH VOLUME BY FUNCTION Among 80% women in reproductive age, we have are 12% using contraception pill Source: Google Search, 2013
CONSUMERS’ NEED: SEARCH VOLUME BY BRAND 12 10 8 6 4 2 0 New choice is the Brand preferable among target audience Source: Google Search, 2013
CATEGORY CONVENTIONS: ADVERTISING INFORMATION 12 10 8 6 4 2 0 Durex & Sagemi have the most advertising information online Source: Google Search, 2013
CATEGORY CONVENTIONS: SEARCH VOLUME BY MARKET SHARE Durex (39%) & Sagami (26%) have the most advertising information online Source: Google Search, 2013
CATEGORY CONVENTIONS: SEARCH VOLUME BY FUNCTION 12 10 8 6 4 2 0 Spikes Condom & Zodiac Condom have the most advertising information online Source: Google Search, 2013
CATEGORY CONVENTIONS: SEARCH VOLUME BY FUNCTION 12 10 8 6 4 2 0 No Smell Condom & Mint Smell Condom have the most advertising information online Source: Google Search, 2013