A study from Unified of Acceptance

The purpose of the research "Habits and technology fit: a study of technology acceptance" is to study Habit-Technology Fit (HTF) as an approach to capture a dynamic mix of habits which are perceived as salient from the respondent’s perspective, and the effect of including it in the Unified Theory of Acceptance and Use of Technology (UTAUT) model framework. The HTF construct and its measurement were developed in order to capture multiple non-predetermined habits. All measures were semantically validated with Q-Sorting exercises, and their reliability was statistically confirmed.

255p runthenight04 02-02-2023 8 2   Download

The thesis identifies the factors affecting individual customers in the acceptance and use of Mobile Banking and thereby offers suggestions for commercial banks to adjust to attract individual customers to use Mobile services Banking in Vietnam.

0p dungmaithuy 18-09-2019 59 6   Download