Advertising agency

Ebook "Advertising in the aging society: Understanding representations, practitioners, and consumers in Japan" shows that older people, and especially older women, are highly underrepresented in advertising and are generally portrayed in stereotypical, albeit not necessarily unfavorable ways. This is despite the fact that advertising practitioners have a generally positive view towards using older models, even though only for an older target audience.

179p giangdongdinh 30-05-2024 3 2   Download

Ebook "Chief marketing officers at work" will help C-level executives and others who interface and collaborate with marketing departments to understand how marketing drives growth at both startup and enterprise levels, and how marketing has moved from art to science. Trends in digital marketing, analytics, and marketing automation have pushed marketing to adopt data-driven approaches that would make a CFO's head swim.

330p giangdongdinh 30-05-2024 3 2   Download

"Underdog Advertising"® is written for the small-to-mid size business owner/operator who cannot afford to hire an advertising agency. The book presents principles and processes that have proven successful for advertisers who must compete with larger companies in their industries for sales, awareness and market share.

224p vimeyers 29-05-2024 4 2   Download

Ebook "Globalizing ideal beauty: How female copywriters of the J. Walter Thompson advertising agency redefined beauty for the twentieth century" provides readers with contents including: from suffrage to soap - helen lansdowne resor and the women’s editorial department; “good looks supremacy” - advertising an american ideal beauty; selling prestige and whiteness - pond’s cold cream and pond’s vanishing cream case study;...

215p loivantrinh 29-10-2023 4 2   Download

Chapter 3 - Organizing for advertising and promotion: The role of ad agencies and other marketing communication organizations. After completing this unit, you should be able to: To understand how companies organize for advertising and other aspects of integrated marketing communications, to evaluate the advantages and disadvantages of the various ways companies organize for advertising and promotion, to understand the role of advertising agencies and the services they perform as well as the various types of agencies and media specialist companies,...

20p runordie9 27-09-2022 19 8   Download

Chapter 8 - Creative strategy: Planning and development. After completing this unit, you should be able to: To discuss what is meant by advertising creativity and examine the role of creative strategy in advertising, to consider the process that guides the creation of advertising messages and the research inputs into the stages of the creative process, to examine creative strategy development and the roles of various client and agency personnel involved in it,...

18p runordie9 27-09-2022 17 8   Download

Chapter 20 - Regulation of advertising and promotion. The main goals of this chapter are: To examine how advertising is regulated, including the role and function of various regulatory agencies; to examine self-regulation of advertising and evaluate its effectiveness; to consider how advertising is regulated by federal and state government agencies, including the Federal Trade Commission.

26p runordie9 27-09-2022 19 8   Download

Chapter 13 - Launching global communication and advertising. After reading the material in this chapter, you should be able to: Global promotional strategy, global advertising strategy, global advertising regulations, the global advertising agency.

27p runordie9 27-09-2022 20 7   Download

The goals of this chapter are: To consider various perspectives concerning the social and ethical aspects of marketing communication, to evaluate the social criticisms of advertising, to examine how advertising is regulated, including the role and function of various regulatory agencies,...

36p koxih_kothogmih7 29-09-2020 16 3   Download

In chapter 16, students will: Understand why a marketing manager sets specific objectives to guide the advertising effort, understand when the various kinds of advertising are needed, understand how to choose the "best" medium, understand how to plan the "best" message - that is, the copy thrust, understand what advertising agencies do and how they are paid,...

14p koxih_kothogmih6 23-09-2020 14 1   Download

After completing this chapter, students will: Understand why a marketing manager sets specific objectives to guide the advertising effort, understand when the various kinds of advertising are needed, understand how to choose the "best" medium, understand how to plan the "best" message - that is, the copy thrust, understand what advertising agencies do and how they are paid,...

12p allbymyself_06 26-01-2016 66 3   Download

In this essay we propose a model capturing the major components of the interaction existing between the advertising and audience markets. Our main objective consists in analysing how the linkage between these markets shapes the TV-programs selected at equilibrium, when these programs follow from oligopolistic competition in the TV-broadcasting sector. This analysis is de- veloped in the framework of a three-stage sequential game involving two com- panies, their TV-viewers and the advertising agencies buying ad-spots to be inserted in their programs.

0p dambaotaikhoan 06-05-2013 47 4   Download

social media marketing is a recent addition to organizations’ integrated marketing communications plans. integrated marketing communications is a principle organizations follow to connect with their targeted markets. integrated marketing communications coordinates the elements of the promotional mix;advertising, personal selling, public relations, publicity, direct marketing, and sales promotion. [1] in the traditional marketing communications model, the content, frequency, timing, and medium of communications by the organization is in collaboration with an external agent, i.e.

20p thamgiacongdong 02-05-2013 49 8   Download

Graphic Designers typically work in advertising agencies, corporate advertising departments, reproduction plants or Digital company. Graphical Designers can be called ADs (Art Directors), Production ADs, Assistant ADs, Advertising Assistants and Graphical Designers. In reproduction plants and Digital company they may be called Printing Surface Producers or Printing Assistants. Two-dimensional objects may involve any kind of printed material. Planning three-dimensional objects involves technical design and creating a visual image of the object (such as packaging).

13p seketnoi 29-04-2013 59 4   Download

In our many years in the interactive industry, we’ve witnessed more than a few projects become train wrecks. It’s happened in large and small advertising agencies, software companies, and digital agencies alike. Most of these wrecks could have been avoided. In nearly every case, the problem was that nothing held the team together, which led to clashes between stakeholders. We’ve seen the client-side project manager who was rela-tively isolated try to manage the marketing and IT departments.

192p namde01 04-04-2013 72 14   Download

In 1978, China had only one bank. This acted both as the central bank and the commercial bank, but today there are six commercial banks, a few regional banks, and urban and rural credit co-operations, as well as the central bank. The further reform in China's financial system is still in progress. Before 1978, there were no advertisements in China, but today advertisements are part of the daily life of China's masses.

18p nhacchovina 22-03-2013 41 5   Download

In 2003, to support efforts at the state level to reduce youth exposure to alcohol marketing, the Center on Alcohol Marketing and Youth (CAMY) issued a report on state advertising laws. 19 It identified key state regulatory strategies that can be effective in reduc- ing youth exposure to alcohol advertising, assessed state practices, and reviewed each state’s law. The report was designed to pro- vide a means for each state to evaluate priorities for enforcement and statutory and regulatory reform.

16p nhacchovina 22-03-2013 58 4   Download

The federal government enacted the Federal Alcohol Administration Act (FAAA) shortly after the repeal of Prohibition, and this legislation has served as the primary vehicle for regulating alcohol advertising in the United States. The Alcohol and Tobacco Tax and Trade Bureau (TTB) has primary responsibility for enforcing the FAAA. Consumer protection and advertising regulation are not, however, areas of expertise for the TTB, which is located within the Department of the Treasury, and the FAAA provides only limited authority and guidance.

8p nhacchovina 22-03-2013 69 4   Download

This report focuses on a set of tools to address youth exposure that has been largely ignored: State laws that restrict youth expo- sure to alcohol advertising in both measured and unmeasured media venues. States have systems already in place for administer- ing alcohol advertising regulations, usually (but not always) housed in an Alcoholic Beverage Control (ABC) state agency. Alcohol producers, distributors, and retailers must obtain state licenses to do business in a state.

28p nhacchovina 22-03-2013 47 4   Download

With this in mind, Roberts met with Holscher and together they created YouthAIDS, sketching the logo and mission on a napkin over coffee in a Washington, DC café. YouthAIDS would be a specific entity within the PSI portfolio of activities. The concept was to begin with a cause-related marketing campaign that would provide a platform from which to raise awareness, promote PSI’s work and provide a novel source of funding. The cause – preventing young people from becoming infected with HIV – would form the core of the campaign.

64p lenh_hoi_xung 21-02-2013 70 11   Download