Advertising objectives

The main objective of this thesis is to illustrate the benefits of using a cultural studies approach in the field of health communication research in Thailand. In this thesis I apply a cultural studies approach to examine the construction of meanings involving drug use and abuse in Thai television advertisements and dramas. The thesis has as its focus analyses of television texts and audience responses.

316p runthenight07 01-03-2023 9 4   Download

Lecture Electronic commerce - Chapter 4: Consumer behavior, market research, and advertisement learning objectives: Describe the factors that influence consumer behavior online. Understand the decision-making process of consumer purchasing online. Describe how companies are building one-to-one relationships with customers. Explain how personalization is accomplished online. Discuss the issues of e-loyalty and e-trust in EC. Describe consumer market research in EC.

55p caphesuadathemtac 09-11-2021 28 4   Download

Lecture Electronic commerce - Chapter 18: Social Networks and Industry Disruptors in the Web 2.0 Environment learning objectives: Understand the Web 2.0 revolution, social and business networks and industry and market disruptors. Describe Google and the search engine industry, the impact on advertisement, and the industry competition. Understand the concept, structure, types and issues of virtual communities. Understand the social and business networks and describe MySpace, Flicker, Facebook, CyWorld, and other amazing sites

55p caphesuadathemtac 09-11-2021 33 4   Download

Lecture Electronic commerce - Chapter 9: Mobile Computing and Commerce and Pervasive learning objectives: Describe the mobile computing environment that supports m-commerce (devices, software, services). Describe the four major types of wireless telecommunications networks. Define mobile commerce and understand its relationship to e-commerce. Discuss the value-added attributes, benefits, and fundamental drivers of m-commerce. Discuss m-commerce applications in finance, shopping, advertising, and provision of content. Describe the application of m-commerce within organizations.

53p caphesuadathemtac 09-11-2021 21 3   Download

The topic is implemented with the objective: Studying the influence of logos and brand names in TQC on brand awareness of consumers in the context of Vietnam. Specifically as follows: Research the theoretical basis of brand awareness, the influence of advertising, messages, logos and brand names, the techniques of using elements in TQC to brand awareness of consumers. Develop a model to assess the impact of logos and brand names in TQC on brand awareness of Vietnamese consumers.

0p bibianh 25-09-2019 49 4   Download

All approaches to discourse analysis attach much important to context. What is context? It is the object which has a relationship to language use: language-communication-context. Also, context is focused on in many researches, and has a close correlation to communication or to the model of communication. This article presents an overview about context in English and Vietnamese advertisements.

3p vision1234 30-06-2018 78 9   Download

After studying this chapter you will be able to understand the advertising and public relations. The main contents of this chapter include all of the following: Setting advertising objectives, setting the advertising budget, developing advertising strategy, evaluating advertising effectiveness and return on advertising investment, the role and impact of public relations, major public relations tools.

31p allbymyself_06 28-01-2016 84 7   Download

After completing this chapter, students will: Understand why a marketing manager sets specific objectives to guide the advertising effort, understand when the various kinds of advertising are needed, understand how to choose the "best" medium, understand how to plan the "best" message - that is, the copy thrust, understand what advertising agencies do and how they are paid,...

12p allbymyself_06 26-01-2016 67 3   Download

Word formation 1. He cycled…..and had an accident (care) 2. He was very …. of the work he had done (pride) 3. He is interested in the…. of old buildings (preserve) 4. All the newspapers praised the….of the firemen (brave) 5. An….pilot in the USA reported that he saw nine large round objects (experience) 6. Gas and oil….always increases in cold weather (consume) 7. We find advertising on the television very…..(effect) 8. The most….earthquake in Japanese history occured in 1923 (disaster) 9. For many employees, jod….is more important than making money (satisfy) 10.

2p thaiminh8xpro 09-03-2013 284 37   Download

To explore the important factors advertisers weigh when considering digital interactive media and direct mail. Each medium has its own distinct characteristics and each has unique advantages and drawbacks. Advertisers must be able to compare the merits of these media and understand the most cost-effective ways to use them in their media mix.

16p camnhung_1 07-12-2012 56 5   Download

This chapter presents the factors advertisers consider when evaluating various out-of-home, exhibitive, and supplementary media. Many advertisers use these media to either complement or replace print and electronic media, so it’s important to understand how advertisers buy these media and the advantages and disadvantages of each.

17p camnhung_1 07-12-2012 75 3   Download

The creative process of advertising is guided by specific goals and objectives and requires the development of a creative strategy or plan of action for achieving the goal. Creative strategy development actually begins with a thorough assessment of the marketing and promotional situation and a determination of what needs to be communicated to the marketer’s target audience. Creative strategy should, however, also be based on a number of other factors that are stated in the creative or copy platform....

22p camnhung_1 07-12-2012 79 11   Download

The objective of this chapter is to show how communications media help advertisers achieve marketing and advertising objectives. To get their messages to the right people in the right place at the right time, media planners follow the same procedures as marketing and advertising planners: setting objectives, formulating strategies, and devising tactics. To make sound decisions, media planners today must possess marketing savvy, analytical skill, and creativity.

23p camnhung_1 07-12-2012 68 12   Download

Objectives: -After the lesson Ss will be able to know more about the world heritage: Great Barrier Reef, and know how to use the words in advertisements. -To drill Ss listening skills.

4p chenxanh_1 20-09-2011 327 17   Download

Objectives: -After the lesson Ss will be able to use the language in the tourist advertisement by using the words: rate per night, single, double room, facilities............ -To drill Ss speaking skills.

4p chenxanh_1 20-09-2011 664 27   Download

Objectives: Explain the role of VTP in a converged switched network. Describe the operation of VTP including domains, modes, advertisements, and pruning. Configure VTP on the switches in a converged network.

39p thanhtung_hk 05-11-2010 183 53   Download