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Advertising on the internet

Xem 1-20 trên 46 kết quả Advertising on the internet
  • The research purposes of the thesis are to clarify the theoretical issues of the law on online commercial advertising services on the internet; to analyze and evaluate the current legal situation of online commercial advertising services on the internet in Vietnam; since then, the thesis proposes directions and solutions to complete the law on online commercial advertising services on the internet in Vietnam in the coming time.

    pdf27p mmlemmlem_124 22-12-2020 20 2   Download

  • Chapter 14 - Interactive marketing. The goals of this chapter are: To examine the development and evaluate the reasons for growth of the internet and interactive media, to define the role and relationships of the internet and interactive media and apply them in an IMC program, to compare the advantages and disadvantages of direct communication on the internet and interactive media,...

    ppt38p koxih_kothogmih7 29-09-2020 22 0   Download

  • This research paper aims to examine the impact of social media advertisement attributes, including informativeness, trust, and irritation, and internet users’ motivational factors; namely investigation, customization, opportunity seeking, interaction, and entertainment on individuals' attitude towards advertisements over social media sites in Jordan. A conceptual research model was proposed based on the relevant literature to be empirically tested.

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  • This paper discusses the emergence of popular culture as an interdisciplinary subject of research. The simplest way to define the term 'popular culture's is a culture widely favored by many people. It refers to beliefs, practices and objects widely shared among people. Some of the examples of popular culture are romance novels, science fiction, photography, pop music, journalism, advertising, television, video, computers, Internet, etc.

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  • Cloud computing is a pattern for delivering ubiquitous and on demand computing resources based on pay-as-you-use financial model. Typically, cloud providers advertise cloud service descriptions in various formats on the Internet. On the other hand, cloud consumers use available search engines (Google and Yahoo) to explore cloud service descriptions and find the adequate service. Unfortunately, general purpose search engines are not designed to provide a small and complete set of results, which makes the process a big challenge.

    pdf8p trinhthamhodang1 14-11-2019 17 2   Download

  • Lecture Marketing research (12th edition) - Chapter 7: Marketing research on the internet. In this chapter, the following content will be discussed: Current trends in web usage, online advertisements, online tracking measurements, primary research on the internet,...

    ppt18p shiwo_ding2 03-04-2019 23 1   Download

  • Lecture E-commerce and e-business for managers - Chapter 8: Internet marketing. This chapter includes contents: Branding, internet marketing research, e-mail marketing, promotions, e-business advertising, e-business public relations, business-to-business (B2B) marketing on the web, search engines.

    ppt39p nhanmotchut_3 19-10-2016 42 4   Download

  • Chapter 11 - Legal and ethical issues; internet taxation. This chapter includes contents: Right to privacy, internet and the right to privacy, network advertising initiative, employer and employee, protecting yourself as a user, protecting your business: privacy issues, defamation, sexually explicit speech, children and the internet, alternative methods of regulation.

    ppt44p nhanmotchut_3 19-10-2016 39 1   Download

  • The U.S. newspaper industry is in the midst of a historic restructuring, buffeted by a deep recession that has battered crucial advertising revenues, long-term structural challenges as readers turn to free news and entertainment on the Internet, and heavy debt burdens weighing down some major media companies. Eight major U.S. newspaper companies filed for bankruptcy between 2008 and early 2010 (though nearly all have since emerged as reorganized companies), while hundreds of smaller papers went out of business or moved to Web-only publications.

    pdf87p loixinloi 08-05-2013 38 4   Download

  • Online marketingcan be simply defined as promotional activity on the Internet, including email. It can take many forms, including search engine marketing, email marketing, online advertising, social media, and affiliate marketing. This book will dedicate a chapter to each of the core disciplines vital to implementing a successful online marketing plan. We’ll cover what’ s important in building a long-term, stable, and profitable online business, using tried and tested techniques, as well as some of the newest approaches.

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  • ABC receives nearly all its funding directly from the government via legislative appropriations, and is prohibited by law from airing commercial advertising on domestic television and radio services (although it does have the capacity to earn additional revenue via merchandising). Early in its history, ABC was funded by a license fee, though this was abolished in 1973 when the Labor government argued that the near-universality of television and radio meant that direct public funding was a more equitable method of providing revenue (Inglis 2006). In 2008, ABC received $728.

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  • For most kinds of purchases, you can get valuable advice and comparisons on the Internet. Ask a librarian or friends which Internet sites they think are helpful, or you can use a search engine like Google or Yahoo. Be aware that information you find is often biased. At many websites, the only products or sellers listed are ones that pay to advertise. Before buying anything on the Internet, check several websites and make sure you deal with reputable dealers.

    pdf12p addition1122 16-04-2013 48 7   Download

  • In recent years, malware has become a widespread prob- lem. Compromised machines on the Internet are generally referred to as bots, and the set of bots controlled by a single entity is called a botnet. Botnet controllers use techniques such as IRC channels and customized peer-to-peer proto- cols to control and operate these bots. Botnets have multiple nefarious uses: mounting DDoS attacks, stealing user passwords and identities, generat- ing click fraud [9], and sending spam email [16].

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  • A clickbot is a software robot that clicks on ads (issues HTTP requests for advertiser web pages) to help an attacker conduct click fraud. Some clickbots can be purchased, while others are malware that spread as such and are part of larger botnets. Malware-type clickbots can receive instructions from a botmas- ter server as to what ads to click, and how often and when to click them. There are many types of clickbots used on the Internet. Some are “for-sale” clickbots, while others are malware.

    pdf0p giamdocamnhac 06-04-2013 61 6   Download

  • Unmeasured media include nontraditional venues for promoting a product: Internet marketing, consumer contests, prizes, give- aways, product placement in movies and television shows, novelties and other consumer items (e.g., logos on T-shirts), and spon- sorships of concerts, sporting events, and other forms of entertainment and celebrations. These marketing venues and strategies are part of a dramatic shift in advertising strategy, termed branding, where the advertiser establishes an emotional connection between the brand and the targeted audience.

    pdf13p nhacchovina 22-03-2013 56 4   Download

  • With youth, marketers have tapped into an audience that is particularly vulnerable to the messages and tactics of the food and beverage industry. For many low-income youth, there is little time or money for structured, healthy meals in the presence of an adult. Marketers have capitalized on this situation by using a number of marketing channels to reach children and adolescents. These span television advertising, in-school marketing, product placements in movies and television programs, kids’ clubs, the Internet, toys...

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  • In the winter of 1998, Kate Roberts found herself on a much-needed vacation in Cape Town, South Africa. The 29-year-old British citizen was then a Managing Director at the leading advertising agency, Saatchi & Saatchi for Eastern Europe. Only the day before, the busy executive was preoccupied with the firm’s latest youth-focused marketing scheme – creating campaigns for cigarettes, candy and soda. The trip to South Africa, originally planned as a relaxing tour of vineyards and game reserves, would in fact be a life changer for her.

    pdf67p lenh_hoi_xung 21-02-2013 56 7   Download

  • As described in the Section-by-Section analysis below, proposed section 610.4 includes general requirements to ensure that the required disclosures are sufficiently prominent, such as requiring that all audio disclosures be delivered in a slow and deliberate manner. This section also includes requirements that are specific to each of the various media in which advertising may occur. For Internet-based advertisements, for example, proposed section 610.

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  • Entries in the Digital Advertising categories are Internet and mobile media driven executions that will be judged online, or on the mobile devices for which they were created. Where the original web content is no longer available online, the entrant should attempt to provide a competition judging site for the work. URLs, banners and menus must not contain any references to the entrant. Products are defined as, but not limited to: The products only, not the sellers or dealers (see Outlets).

    pdf28p tay_thi_le 19-02-2013 47 3   Download

  • Buying advertising on the Mobile Web is similar to buying display advertising on the Internet. Graphical, interactive display ads are the predominant ad unit. In most cases, Mobile Web banner ad impressions can be purchased on a cost per thousand (CPM) or a cost per click (CPC) basis. Mobile offers targeting possibilities beyond that of traditional media. As this develops further, we would expect to see a range of targeting options made available covering context, demographic and behavioral attributes.

    pdf16p doiroimavanchuadc 06-02-2013 52 5   Download

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