Analysis of individual organization

Consumer behavior is the study of individuals, groups, or organizations and the processes they use to select, secure, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.

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An analysis of an individual organization may lead to the apparent conclusion that it is satisfactorily working and making an improvement over the period. However, a different picture may emerge in comparative analysis of the performance of its units of the organization.

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