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Behavior of advertisements

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  • Lecture Electronic commerce - Chapter 4: Consumer behavior, market research, and advertisement learning objectives: Describe the factors that influence consumer behavior online. Understand the decision-making process of consumer purchasing online. Describe how companies are building one-to-one relationships with customers. Explain how personalization is accomplished online. Discuss the issues of e-loyalty and e-trust in EC. Describe consumer market research in EC.

    ppt55p caphesuadathemtac 09-11-2021 28 4   Download

  • The thesis aims to build a legal framework that affects the behavior of viewing ads on social networks in Vietnam, in which the focus is more focused and the conditions that help convert attitudes into intentions. Advertising on social networks.

    pdf0p quenchua 28-09-2019 36 5   Download

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