Behavioural capabilities
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This thesis adopts a systematic and novel approach to evaluating what scholars have written via a comprehensive and technical examination of the literature (articles published between 1988 and 2016 across ten computerized databases). Major articles were systematically reviewed using a machine-based text analysis, Leximancer, revealing which themes pervade the field of scholarship based on what is written.
175p runthenight04 02-02-2023 9 3 Download
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The main goal of this study is to investigate the classification capability of several machine learning (ML) techniques, including decision tree (DT), multilayer perceptron (MLP) network, Naïve Bayes, radial basis function (RBF) network, and support vector machine (SVM) for predicting purchase decisions.
10p tohitohi 22-05-2020 49 4 Download