Brand awareness of consumers

Xem 1-5 trên 5 kết quả Brand awareness of consumers

Summary of Doctoral thesis Business administration: The impact of consumer perception toward corporate social marketing on multi-dimensions of brand equity - The case of milk products in Vietnam

The research subject is the consumers’s response (awareness, attitudes and behavioural intention) in the impact of marketing activities (CSM, advertising, and distribution intensity) on CBBE multi-dimensions.

27p mmlemmlem_124 22-12-2020 26 2 Download

Brand awareness and preference towards Qualcomm Snapdragon in mobile among consumers

The researchers focused on brand awareness of the American semiconductor and telecommunications equipment company Qualcomm Snapdragon, which designs processors and wireless telecommunications.

10p guineverehuynh 17-06-2020 24 5 Download

Summary of Doctoral thesis: Impact of logo and brand name in advertising message on brand awareness of consumers: Empirical research in banking secrtor

The topic is implemented with the objective: Studying the influence of logos and brand names in TQC on brand awareness of consumers in the context of Vietnam. Specifically as follows: Research the theoretical basis of brand awareness, the influence of advertising, messages, logos and brand names, the techniques of using elements in TQC to brand awareness of consumers. Develop a model to assess the impact of logos and brand names in TQC on brand awareness of Vietnamese consumers.

0p bibianh 25-09-2019 57 4 Download
KPIs for Brand

KPIs for Brand refer to issues such as: Number of negative media coverages, Q Score, Brand strength, Consumer awareness, Brand relevance, Brand credibility, Brand consideration, Revenue generation capabilities of brand... invite you to consult. In addition, to learn more about KPI indicators of other departments in the business, please consult Bộ Tài Liệu Xây Dựng KPI Cho Doanh Nghiệp on TaiLieu.VN. Good luck!

4p vrohtovitamin 18-06-2019 23 1 Download
Master Thesis in Economics: Green marketing and country of origin effects - A comparative analysis between the American and Swedish consumer market

This research investigates the current white spaces of green marketing and country of origin effects, where new research could contribute theoretical value. The conducted research examines American and Swedish consumers’ environmental awareness, willingness and initiative in contributing to their societies for future sustainability. Using a sample of 118 consumers from an intermediated questionnaire for the offline market, a conceptual framework was developed where the study created the foundation and reasonable support for the purposed framework.

0p nguyenyenyn117 18-06-2019 41 6 Download