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Summary of Doctoral thesis Business administration: The impact of consumer perception toward corporate social marketing on multi-dimensions of brand equity - The case of milk products in Vietnam

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Summary of Doctoral thesis Business administration: The impact of consumer perception toward corporate social marketing on multi-dimensions of brand equity - The case of milk products in Vietnam

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The research subject is the consumers’s response (awareness, attitudes and behavioural intention) in the impact of marketing activities (CSM, advertising, and distribution intensity) on CBBE multi-dimensions.

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