Brand messaging

The topic is implemented with the objective: Studying the influence of logos and brand names in TQC on brand awareness of consumers in the context of Vietnam. Specifically as follows: Research the theoretical basis of brand awareness, the influence of advertising, messages, logos and brand names, the techniques of using elements in TQC to brand awareness of consumers. Develop a model to assess the impact of logos and brand names in TQC on brand awareness of Vietnamese consumers.

0p bibianh 25-09-2019 57 4   Download

This research investigates the current white spaces of green marketing and country of origin effects, where new research could contribute theoretical value. The conducted research examines American and Swedish consumers’ environmental awareness, willingness and initiative in contributing to their societies for future sustainability. Using a sample of 118 consumers from an intermediated questionnaire for the offline market, a conceptual framework was developed where the study created the foundation and reasonable support for the purposed framework.

0p nguyenyenyn117 18-06-2019 41 6   Download

Dự án do chuyên gia thương hiệu Võ Văn Quang thực hiện, bao gồm brand strategy, logo concept và slogan; thiết kế logo thực hiện bởi project partner là Rebranded - Jakob Lennartson. Bài viết cũng phần nào giải thích rằng một brand name hay một brand message có thể được với giá 3000USD ngay tại Việt Nam. Phương pháp 6 Style of Naming by Landor USA, chuyên gia sử dụng nhiều năm trong việc sáng tạo tên thương hiệu (naming) lần đầu tiên xây dựng phiên bản '6 Style of Brand Messaging' trong việc xây dựng thông điệp .thương hiệu...

13p cuctim_1 27-12-2012 74 6   Download