Brand messaging

The research’s purpose is to find out what environmental - related brand message of electric cars has been conducted in Vietnam to influence its customers. A study using online observation techniques found that automobile manufacturers are using messages mentioned about environment flexibly but must be cautious when sharing information about their new products’ environmental impact.

10p toduongg 24-08-2024 3 1   Download

The topic is implemented with the objective: Studying the influence of logos and brand names in TQC on brand awareness of consumers in the context of Vietnam. Specifically as follows: Research the theoretical basis of brand awareness, the influence of advertising, messages, logos and brand names, the techniques of using elements in TQC to brand awareness of consumers. Develop a model to assess the impact of logos and brand names in TQC on brand awareness of Vietnamese consumers.

0p bibianh 25-09-2019 49 4   Download

This research investigates the current white spaces of green marketing and country of origin effects, where new research could contribute theoretical value. The conducted research examines American and Swedish consumers’ environmental awareness, willingness and initiative in contributing to their societies for future sustainability. Using a sample of 118 consumers from an intermediated questionnaire for the offline market, a conceptual framework was developed where the study created the foundation and reasonable support for the purposed framework.

0p nguyenyenyn117 18-06-2019 40 6   Download

Dự án do chuyên gia thương hiệu Võ Văn Quang thực hiện, bao gồm brand strategy, logo concept và slogan; thiết kế logo thực hiện bởi project partner là Rebranded - Jakob Lennartson. Bài viết cũng phần nào giải thích rằng một brand name hay một brand message có thể được với giá 3000USD ngay tại Việt Nam. Phương pháp 6 Style of Naming by Landor USA, chuyên gia sử dụng nhiều năm trong việc sáng tạo tên thương hiệu (naming) lần đầu tiên xây dựng phiên bản '6 Style of Brand Messaging' trong việc xây dựng thông điệp .thương hiệu...

13p cuctim_1 27-12-2012 73 6   Download

 The term viral video refers to  video clip content which  gains widespread popularity  through the process of  Internet sharing, typically  through email or IM  messages, blogs and other  media sharing websites.   Viral videos are often  humorous in nature and may  range from televised comedy  sketches and unintentionally  released amateur video clips.

27p digiworldhanoi 30-11-2009 125 39   Download