Brand promotional strategies

Part 2 of ebook "Standing room only: Marketing insights for engaging performing arts audiences" provides readers with contents including: managing location, capacity, and ticketing systems; focusing on value and optimizing revenue through pricing strategies; identifying and capitalizing on brand identity; formulating communications strategies; delivering the message advertising, personal selling, sales promotion, public relations, and crisis management;...

216p giangmacvien 22-06-2024 2 1   Download

This research paper venture on two main questions; 1) What are the reasons of online sellers choosing Instagram as a marketing tools? And 2) What are the effective features of Instagram which help online sellers to increase brand awareness and boost up their sales? To answer these 2 questions, this paper has conducted semi-structured interview with 10 online sellers.

13p viellison 06-05-2024 1 1   Download

Ebook "Strategic marketing management (8th edition)" outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book delineates a comprehensive framework for articulating sound marketing strategies to guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution.

307p tichhythan 17-08-2023 14 9   Download

The research "Brand communication as sustainable business development solution for organic startups in Vietnam" represents the consequence of building brand communication in sustainable economic development for organic startup companies in Vietnam. The study first considered the impact of brand communication strategy and activities on sustainable development for businesses, therefore, startups.

13p nhanchienthien 25-07-2023 10 5   Download

Ebook Global marketing: Foreign entry, local marketing, & global management (Fifth edition) – Part 2 includes contents: Chapter 7: Understanding local customers; Chapter 8: Local marketing in mature markets; Chapter 9: Local marketing in new growth markets; Chapter 10: Local marketing in emerging markets; Chapter 11: Global marketing strategy; Chapter 12: Global products and services; Chapter 13: Global branding; Chapter 14: Global pricing; Chapter 15: Global distribution; Chapter 16: Global advertising; Chapter 17: Global promotion, e-commerce, and personal selling; Chapter 18: Organizing ...

465p haojiubujain02 03-07-2023 7 6   Download

Ebook The marketing book: Part 1 includes the following chapters: Chapter 11 managing the marketing mix; chapter 12 new product development; chapter 13 pricing; chapter 14 selling and sales management; chapter 15 brand building; chapter 16 the integration of marketing communications; chapter 17 promotion; chapter 18 sales promotion; chapter 19 integrating customer relationship management and supply chain management; chapter 20 controlling marketing and the measurement of marketing effectiveness; chapter 21 marketing implementation, organizational change and internal marketing strategy; chap...

552p runthenight04 04-01-2023 15 5   Download

Ebook Marketing Insights from A to Z: 80 concepts every manager needs to know – Part 1 presents the following content: Advertising, brands, business-to-business marketing, change, communication and promotion, companies, competitive advantage, competitors, consultants, corporate branding, creativity, customer needs, customer orientation, customer relationship management (CRM), customers, customer satisfaction, database marketing, design, differentiation, direct mail, distribution and channels, employees, entrepreneurship, experiential marketing, financial marketing, focusing and niching, for...

98p runthenight02 08-11-2022 21 10   Download

The fourth industrial revolution, called the digital revolution, gradually transforming the real world into a digital one, will strongly promote the development of the digital economy and e-commerce. Researching the Brand equity model on e-commerce companies in Vietnam helps businesses set up strategies and solutions suitable for development.

7p viwendy2711 05-10-2021 27 4   Download

Chapter 18 - Managing mass communications: Advertising, sales promotions, events and experiences, and public relations. In this chapter, we will address the following questions: What steps are required in developing an advertising program? How should sales promotion decisions be made? What are the guidelines for effective brand-building events and experiences? How can companies exploit the potential of public relations and publicity?

34p lovebychance01 25-04-2021 25 4   Download

In this competitive world of business, different corporations have been devising different advertising strategies to attract valued customers to promote the purchases. Employing Fairclough’s three-dimensional model, this study attempted to analyze the linguistic features in Nivea’s (a German personal care brand) beauty products television commercials from a discourse analysis perspective.

7p tamynhan9 02-12-2020 14 1   Download

The goals of this chapter are: To understand the principles of brand contact points in media strategy, to understand the key terminology used in media planning, to recognise and be able to set media objectives, to know how a media plan is developed,...

62p koxih_kothogmih7 29-09-2020 28 4   Download

The paper aims to investigate the effectiveness of brand promotional strategies by Max retail, which influences the customers to purchase. Data set included use of and influence of outdoor and in-store promotional tools. These were investigated to determine impact and effect of the promotions.

14p murielnguyen 29-06-2020 29 0   Download

This research aims to identify and evaluate different factors influencing the customer decision in selecting a community pharmacy in the city of Amman, and study the possible impact of branded pharmacy on the selection process. Five main factors were selected based on the literature review, including convenience, physical environment, sales promotions, qualified and experienced pharmacists and customer service and three main hypotheses and twelve sub-hypotheses were developed.

14p tozontozon 25-04-2020 13 1   Download

(bq) part 2 book “marketing - real people, real choices” has contents: innovation and new product development; product strategy , branding, and product management; marketing math; determine the distribution strateg, advertising and sales promotion,… and other contents.

339p tieu_vu15 07-09-2018 65 3   Download

Research findings reveal that there are 9 factors, including: brand and product diversity; product features; price levels and promotional programs; convenient store locations; convenience of the store; product display in the store; awareness, consultancy and serving attitudes of shop assistants; information provision of the store; services and selling modes of the store.

11p thanos1 17-05-2018 62 5   Download

Unmeasured media include nontraditional venues for promoting a product: Internet marketing, consumer contests, prizes, give- aways, product placement in movies and television shows, novelties and other consumer items (e.g., logos on T-shirts), and spon- sorships of concerts, sporting events, and other forms of entertainment and celebrations. These marketing venues and strategies are part of a dramatic shift in advertising strategy, termed branding, where the advertiser establishes an emotional connection between the brand and the targeted audience.

13p nhacchovina 22-03-2013 60 4   Download

The Recommendations refer to the marketing of products and services. They do not refer explicitly to the promotion of brands (as distinct from products and services); however, as certain brands and organizations are clearly associated with products or services whose marketing could fall within the scope of the Recommendations, efforts to restrict marketing in this area also need to consider how brands are marketed. Advertising is only one form of marketing among many, including sponsorship and product placement.

178p dangsuynghi 15-03-2013 44 9   Download

In an ideal world, marketing and sales create a shared go-to-market strategy that focuses on customers, not products. In this world, marketing creates demand with the right kinds of (profitable) prospects as well as promoting the brand, and sales has the insight and selling tools it needs to close those sales. This foundation of joint ownership and continuous information sharing is enabled by accessible and flexible technology.

11p doiroimavanchuadc 06-02-2013 68 12   Download