Business experience

Digital platforms must give a better user experience in order to retain clients. In this article, the author explores the RACE digital marketing framework, the ACT approach, and case studies on the success of conversion rate optimization (CRO) from several firms in the past. In particular, the author will provide firms that adapt their tactics in conditions of conversion rate optimization (CRO) to the new normal with a wealth of relevant information to assist many businesses in overcoming the terrible pandemic.

16p toduongg 24-08-2024 3 0   Download

Circular economy contributes to green growth in association with economic restructuring, innovation of growth model towards increasing effectiveness, circular cohesion between businesses and economic sectors, and improvement of competitiveness and resilience of enterprises and supply chains to external shocks. This report investigated the experience of circular economy development in some countries as the basis to recommend solutions in line with economic development conditions in Vietnam to establish a sustainable economy along with environmental protection.

10p toduongg 24-08-2024 3 2   Download

The objective of this research is to explore the quality of e-government services in Jordan from the perspective of citizens (users). More specifically, it aims to: (i) Examine and describe the experience of quality e-government services; (ii) Understand how expectations of e-service quality is formed; and (iii) Understand the impact of quality e-government services on citizens’ trust of the e-government services.

116p runthenight04 02-02-2023 7 3   Download

This study aims to investigate the impact of the selection process of organisers on members’ opinions of organisers’ performance and accountability. In doing so, it examines the attitudes and perceptions of union members towards the differing selection processes of organisers, the characteristics of organisers (including gender, age, experience and education), and their possible impact on union democracy.

176p runthenight04 02-02-2023 3 1   Download

This study examined what people in mainstream businesses do in response to issues that affect the accessibility of their products and services. This study has taken a new approach to investigating root causes of some of the problems that PWDs experience, an approach that places business activities at the centre of the study.

221p runthenight04 02-02-2023 9 2   Download

The focus of this study is on two of these factors: gender stereotyping and bullying. Gender stereotypes are the beliefs and attitudes that are presumed to distinguish between women and men (Rollero, Glick & Tartaglia, 2014), while bullying can be referred to as the repeated acts of an individual or group with the intention to harman individual holding an inferior position of power (Goldsmid & Howie 2014). While these two separate issues can occur independent of one another and in combination, gender based stereotyping and bullying both form critical barriers to female professionals.

144p runthenight04 02-02-2023 9 3   Download

This study into the effectiveness of the ‘International Student Stories’ website aims to: evaluate the efficacy of an academic acculturation website in preparing international students for their transition to tertiary study in Australia; explore the nature of the academic acculturation experience of international students; assess the usefulness of the online environment as a learning and teaching resource for the academic transition of international students.

133p runthenight04 02-02-2023 7 3   Download

This interpretive study explores foreign accounting academics’ understanding of their cultural intelligence through individual interviews and a CQS survey. Using the theoretical framework of CQ, comprising of metacognitive, cognitive, motivational and behavioural dimensions, this research examines the perceptions, experiences and skills of accounting academics teaching full-time in a branch campus in Vietnam.

81p runthenight04 02-02-2023 5 2   Download

This research aims to investigate the critical success factors of digital transformation for improving customer experience in organisations. Specifically, the research aims to (a) identify the critical success factors of digital transformation for improving customer experience, (b) develop a framework for facilitating the successful implementation of digital transformation towards improving customer experience in organisations and (c) provide organisations with some appropriate recommendations for improving the performance of digital transformation towards improving customer experience.

204p runthenight04 02-02-2023 6 2   Download

The primary purpose of this study is to explain how and when customer experience benefits the company. Built upon Customer-Dominant Logic, Social Identity theory and Need for cognition, the study propose that customer experience leads to customer engagement behavior via two routes: customer-firm and customer-employee identification.

216p hoamaudon2510 16-06-2022 76 5   Download

The studies on customer loyalty presented different views and definitions of customer loyalty from different fields such as tourism; online shopping; homestay service or convenient shops system at the same time, these studies also show factors affecting loyalty such as service quality; satisfaction; tourist experience; switching costs,… However, most studies have not mentioned customer loyalty in the business performance of enterprises.

29p guitaracoustic09 14-01-2022 26 3   Download

Object of study analyze the influence of CEM and CRM on business performance of retail businesses in Can Tho City. In which, the subjects surveyed are supermarket customers from Co.opmart, Vinmart, Big C, Lottemart, Mega market and supermarket managers include supermarket managements of Co.opmart , Big C, Lotte mart, and Mega market in Can Tho City.

29p angicungduoc11 17-04-2021 29 3   Download

The object of this study is the two groups of factors of human capital, including personality traits (noncognitive human capital), experience, and education (cognitive human capital) and SEI. The author coordinated with the Vietnam Social Enterprises Community (SSEC) to collect data from individuals participating in social entrepreneurship-related activities. The sample in this study is selected according to the conventional method. The questionnaire survey link created on Google Forms is sent to individuals who participate in the activities organized by SSEC.

24p caygaocaolon10 19-02-2021 22 2   Download

The research content of the dissertation is to experiment with the management control system in listed companies in Vietnam; Proposing some recommendations to increase operational efficiency in Vietnamese businesses.

0p trinhthamhodang1217 14-01-2021 31 3   Download

The object of research is the quality of human resources in BR-VT tourism enterprises. Subjects of the survey are tourism enterprises, agencies and organizations where information is provided by managers. They are directors, deputy directors or heads of human resources. The survey participants are experts with long-term working experience and a lot of experience in tourism.

26p cothumenhmong6 17-07-2020 43 1   Download

The objective of the thesis is to identify the factors affecting the recreational shopping experience of customers at shopping centers in Vietnam, who buy goods / services.

0p cothumenhmong6 17-07-2020 20 1   Download

The dissertation researches and systematizes theoretical and practical issues on internal audit organization, contributing to further clarifying scientific grounds and bases on internal audit organization in businesses; experience of internal audit organizations in the world and lessons learned when applying to suit the conditions of Vietnam; develop the theoretical issues of internal audit, especially internal audit approach based on risk analysis.

28p dungmaithuy 18-09-2019 41 6   Download

This thesis supports the concept of manufacturing duck and other recreational boats where people live and will allow for customizing and providing an opportunity for hunters and others seeking recreational boats to experience firsthand how boats are made and the specific interest of the soon-to-be new boat owner.

24p fugu897 03-07-2019 33 3   Download

There has undoubtedly been rapid economic growth in China over the last few decades and the importance of the Chinese market for the aviation industry has greatly increased as China opens up its skies to the West. One of the key challenges for any foreign executive conducting business in China is to understand how cultural differences can impact on business deals. Therefore this study addressed the interesting question of how Chinese culture and in particular the traditional concept of guanxi can impact Irish executives in the aviation industry when conducting business in China.

94p nguyenyenyn117 18-06-2019 72 6   Download

The purpose of this study is to highlight the perception of the eSport community toward the experiences proposed by brands and charities on the competitive gaming scene. Regarding the lack of academic resources concerning the eSport and the charities, to answerand understand the degree of perception of the community and the difference between brands and charities’ perceptions, the research methodology is based on a mono-method research design composed by a survey.

105p nguyenyenyn117 14-06-2019 27 2   Download