Master Thesis in Economics: The Implications of Culture in Irish - Chinese Business Transactions

There has undoubtedly been rapid economic growth in China over the last few decades and the importance of the Chinese market for the aviation industry has greatly increased as China opens up its skies to the West. One of the key challenges for any foreign executive conducting business in China is to understand how cultural differences can impact on business deals. Therefore this study addressed the interesting question of how Chinese culture and in particular the traditional concept of guanxi can impact Irish executives in the aviation industry when conducting business in China. This was investigated through the experiences and perceptions of how Irish executives in the aviation industry establish business relations in China. This research is important because guanxi has often been associated with the success factor of business practices in China. To consult more Economic essay sample, please see at: Bộ Luận Văn Thạc Sĩ Kinh tế.