Business to business

This article presents a number of solutions to promote comprehensive cooperation between the University and enterprises in order to create a strong relationship, the two parties cooperation with beneficial benefits. The cooperation model between the Universities and enterprises has been applied in many parts of the world and has achieved high efficiency.

8p viyamanaka 06-02-2025 1 1   Download

In recent years, tourist accommodation establishments have been growing in both quantity and quality, making an important contribution to the development of tourism products, socio-economic development in local. Expected to 2020, Vietnam's economy will continue to witness the boom of the accommodation service business with more than 20 million foreign visitors visiting and the outstanding growth of the hotel service industry.

12p tamynhan6 14-09-2020 38 4   Download

The goal of the study is to analyze social networking related factors influencing consumers’ trust and intent to purchase online via social networks in the Vietnamese market. The model of social commerce adoption of Hajli is used as the primary research framework to analyze the factors affecting Vietnamese consumers’ trust when purchasing goods through Social Networks

13p tamynhan6 14-09-2020 33 4   Download

Following brand equity theories and customer based brand equity models, the paper proposes an analytical framework which adopts Aeker’s four components including brand awareness, brand associations, perceived quality and brand loyalty in order to enhance the value of brand equity for higher institutions in Vietnam.

12p tamynhan6 14-09-2020 17 2   Download

This paper investigates the training needs of Vietnamese agricultural SME managers with regard to skills they need to penetrate international markets. To investigate training needs of Vietnamese SME managers, qualitative methodology with the participation of 124 Vietnamese SME managers was used.

12p tamynhan6 14-09-2020 32 2   Download

Human resources are invaluable assets of any organization. Employee engagement will bring many benefits to the organization. Even in difficult times, employee cohesion is an important competitive different factor of organizations.

9p tamynhan6 14-09-2020 36 2   Download

This study contributes to the literature about asset-pricing models and their performances in different economic contexts. Moreover, the findings also offer insights into the use of the CAPM and TFM in developing countries in general and Vietnam, in particular.

13p tamynhan6 14-09-2020 23 4   Download

This paper aims to contribute to this literature gap, firstly by demonstrating how city-regions are functional economic areas which can be empirically studied. Secondly, by analyzing the Vietnamese legal framework using the Hanoi Capital Region and the Ho Chi Minh City Region as case studies, this paper presents arguments that City-region development in Vietnam is highly normative and politically guided.

15p tamynhan6 14-09-2020 27 3   Download

Ho Chi Minh City (HCMC) is known as the economic leader of Vietnam. This city also makes a major contribution to Vietnam’s state budget revenue. The reality of the socio-economic development of HCMC reveals that the Foreign Direct Investment (FDI) sector has made important and effective contributions in terms of exports, state budget revenue, job creation and income.

12p tamynhan6 14-09-2020 19 2   Download

This paper employs statistical methods to analyze quantitative data collected based on the survey framework of the High Performance Manufacturing project (HPM) during the period from 2014-2015 in Vietnam and worldwide.

13p tamynhan6 14-09-2020 22 2   Download

This paper pointed out not only the roots but also the solutions to them. Though, it is a complex issue, requiring a systematic solution, societal awareness and action. However, the paper has given details of potential future directions from household to national level that may simplify the complexity of the solutions.

12p tamynhan6 14-09-2020 13 1   Download

The findings have indicated that script, music, cultural images have a correlation with Vietnamese viewers’ satisfaction with Korean dramas while actors do not affect the overall satisfaction. Based on the findings,the authors provide implications and offer suggestions to Vietnamese filmmakers on improving customer satisfaction, thereby contributing to the development of TV drama production in Vietnam.

13p tamynhan6 14-09-2020 17 1   Download

Nội dung bài viết trình bày mô hình đang phát triển nhanh nhất hiện nay là mô hình B2C (Business to Consumer) một trong những công ty thành công trên thế giới theo mô hình này là Amazon.com, Best Buy, AliExpress,… Ở Việt Nam có Lazada, Shopee, Sendo,…Mời các bạn tham khảo!

6p wuyuetian 29-06-2021 80 12   Download

This study’s significance lies in its contribution to the academic discourse on the practical applications of blockchain and smart contracts in a specific regional context. It aims to provide actionable insights for businesses and policymakers, facilitating informed decisions to optimize supply chain processes, bolster competitiveness, and navigate the evolving market context efficiently.

8p viyamanaka 06-02-2025 3 2   Download

The study focuses on clarifying some basic theories about digital transformation; analyzing the current situation of Vietnam’s export of goods; clarify the situation of digital transformation of export enterprises and the Government in order to promote the export of goods; thereby proposing a number of solutions to promote the export of Vietnamese goods in the coming time on the basis of promoting digital transformation of exporters and the Government.

13p vimulcahy 18-09-2023 19 6   Download

Phạm vi nghiên cứu của bài viết này sẽ tập trung vào hình thức B2C (Business to Consumer), nghĩa là hoạt động thương mại được tiến hành bằng cách doanh nghiệp sẽ bán sản phẩm may mặc đến những khách hàng tiêu dùng thông qua mạng Internet hoặc các kênh giao dịch điện tử khác.

18p vimarillynhewson 02-01-2024 5 3   Download

In the article, the author employs a qualitative research methodology that collects and synthesizes secondary data from published articles and provisions in Vietnam’s legal framework to review the literature on insurable interest, which includes analyzing historical developments and legal frameworks in various jurisdictions, such as the UK, USA, and China, to provide context to the principle’s evolution and application in Vietnam.

8p viyamanaka 06-02-2025 4 2   Download

The main aim of this study is to delve into the impact of cyber forensic accounting on the quality of metaverse integrated reporting in metaverse local government. The suggested model was empirically validated using SmartPLS 4.1.0.2 software and structural equation modelling. Statistical data obtained from surveys conducted among accountants working in public sector organizations (PSOs).

10p tuetuebinhan000 23-01-2025 2 2   Download

This research explores the implementation of environmental accounting practices among small and micro enterprises (SMEs) in Hanoi, aiming to understand the extent and challenges of adopting sustainable business practices in a developing urban context. Despite growing global emphasis on environmental sustainability, SMEs in developing regions often face unique barriers to integrating such practices into their business models.

12p tuetuebinhan000 23-01-2025 2 2   Download

This paper aims to (1) understand the development of e-commerce amongin Vietnamese enterprises; (2) assess the challenges of human resources for e-commerce; and (3) explore the opportunities for higher education institutions to provide professional, high-quality training to meet societal and business needs.

8p tuetuebinhan000 23-01-2025 3 2   Download