Buying decisions

This study employs the Stimulus-Organism-Response theory in consumer behavior research to investigate the decision-making process of consumers regarding Buy Now, Pay Later (BNPL) services. Data from 348 university student questionnaires were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings highlight the significantly mediating roles of emotion and cognition in shaping trust during the pre-purchase process, ultimately influencing consumers’ intentions to adopt BNPL services.

12p leminhvu111 07-06-2024 1 0   Download

The objective of this study was to select the suitable warehouse location, which is the focus for business organisations that buy, produce, and store the agricultural products of grass flowers, by using the Multiple Criteria Decision Making theory (MCDM). Three methods were used, which were the Simple Additive Weighting (SAW), Analytic Hierarchy Process (AHP), and Technique for Order Preference by Similarity to Ideal Solution (TOPSIS).

8p longtimenosee09 08-04-2024 7 2   Download

Continued part 1, part 2 of ebook "The car care book" provides readers with contents including: Chapter 9 - Suspension and steering; Chapter 10 - Heating, air conditioning, and optional equipment; Chapter 11 - Your maintenance program; Chapter 12 - A look at repairs; Chapter 13 - The repair-it/replace-it decision; Chapter 14 - Buying tips for parts and insurance; Chapter 15 - Buying a new car; Chapter 16 - Leasing; Chapter 17 - Electric and hybrid cars;...

229p dangsovu 20-10-2023 6 5   Download

The article uses a survey method combined with regression analysis to identify factors affecting the decision to buy housing in Vietnam, including income, location, quality of work, living environment, prices, and references. These are factors associated with the character and local characteristics of Vietnamese people.

14p vifriedrich 06-09-2023 6 4   Download

Ebook Retail Buying: Part 1 presents the following content: The Buyer's Role; Buying for Traditional Retail Organizations; Buying for Discount Operations; Buying for Off-price Retail Operations; Buying for Off-site Retail Operations;...Please refer to the documentation for more details.

108p chankora 16-06-2023 3 3   Download

Ebook Retail Buying: Part 2 presents the following content: Merchandise in Retailing; Buying Decisions; Purchasing in the Domestic and Foreign Marketplace; Wholesale Purchasing and Negotiation with Vendors; Merchandise Pricing;...Please refer to the documentation for more details.

128p chankora 16-06-2023 6 3   Download

Ebook Strategic supply management: Principles, theories and practice - Part 1 presents the following content: Abbreviations, the supply challenge, the evolution of purchasing and supply management, the make–buy decision: a theoretical perspective, sourcing strategies and supply chain configurations, strategic supplier selection, supplier development, supply strategy: the development of the strategic supply wheel, aligning supply with corporate strategy, competency and skills development for strategic supply, organisational structures for supply management, performance measurement, cost–bene...

221p haojiubujain01 06-06-2023 11 2   Download

Ebook Democratizing innovation: Part 1 presents the following contents: Chapter 1 Introduction and overview, Chapter 2 Development of products by lead users, Chapter 3 Why many users want custom products, Chapter 4 Users’ innovate-or-buy decisions, Chapter 5 Users’ low-cost innovation niches, Chapter 6 Why users often freely reveal their innovations.

108p haojiubujain01 06-06-2023 4 3   Download

Ebook The marketing book: Part 1 includes the following chapters: Chapter 1 one more time – what is marketing? chapter 2 postmodern marketing: everything must go! chapter 3 relationship marketing; chapter 4 the basics of marketing strategy; chapter 5 strategic marketing planning: theory and practice; chapter 6 consumer decision making: process, level and style; chapter 7 business-to-business marketing: organizational buying behaviour, relationships and networks; chapter 8 marketing research; chapter 9 quantitative methods in marketing; chapter 10 market segmentation.

323p runthenight04 04-01-2023 15 7   Download

Principles of marketing: Lecture 15 provide students with knowledge about: age and life cycle stage; occupation; economic situation; lifestyle; personality and self-concept; physiological needs; safety needs; physiological needs;... Please refer to this lesson for details!

42p hanlamcoman 26-11-2022 8 6   Download

Principles of marketing: Lecture 16 provide students with knowledge about: business markets and buying behavior; characteristics of business markets; market structure and demand; nature of the buying unit; types of decisions and the decision process;... Please refer to this lesson for details!

42p hanlamcoman 26-11-2022 9 6   Download

Chapter 27 – Incremental analysis and capital budgeting. After studying this chapter, you should be able to: Identify the steps in management’s decision-making process, describe the concept of incremental analysis, identify the relevant costs in accepting an order at a special price, identify the relevant costs in a make-or-buy decision, give the decision rule for whether to sell or process materials further, identify the factors to be considered in retaining or replacing equipment.

54p runordie9 27-09-2022 12 3   Download

Lecture Managerial Accounting - Chapter 7: Incremental Analysis.

47p runordie4 27-06-2022 12 2   Download

This paper aims to examine if firm characteristics had an impact on foreign investors’ decisions on buying and selling Vietnamese listed firms’ stocks between 2015 and 2019. Despite the vast majority of research in the same fields worldwide, answers to this question were not clear.

10p vianapatricia 22-06-2022 13 2   Download

Lecture Money, Banking & Finance (2) - Lecture 4: The Theory and Practice of Equity Trading. Learning objectives of this chapter include: Examine the process by which investment decisions are translated into the action of buying or selling shares; understand how a trading environment operates and how the players interact; appreciate how the actions of traders influence the market; examine the Trader-Ex software for training of stock-market traders.

33p runordie1 10-05-2022 15 2   Download

This study aims to measure Vietnamese instant oats packaging elements and its influences on Vietnamese consumer’s buying intention. A quantitative research was conducted using an online survey to collect primary data for hypothesis testing. The questionnaire was transferred successfully to 147 respondents. The findings indicated the positive relationship between packaging elements (i.e. graphic, structural and verbal attributes) and consumer purchase intention. The moderation role of involvement level to the interaction of visual elements and purchase intention was also proved in this paper.

10p alucardhellsing 04-05-2022 18 2   Download

Lecture Advanced management accounting - Lesson 16-17: Decisions involving alternative choices. After studying this chapter you should be able to use opportunity cost to analyze the income effect of a given alternative, decide whether to make or buy certain parts or products, decide whether a joint product should be processed beyond the split-off point, understand the relationship between accounting information and decision in the production stage of the value chain,...

12p trunghoang1991 01-05-2022 18 3   Download

Lecture Introduction to Business: Lesson 31. The main topics covered in this lesson include: strategies for promotion, promotional mix, buying decision making process, advertising and types of advertising, advertising media, variety of media, other ways for promotion,...

21p alucardhellsing 30-04-2022 12 1   Download

Lecture Principles of Marketing: Chapter 5 Consumer Markets and Consumer Buyer Behavior learning objectives: Model of Consumer Behavior; Characteristics Affecting Consumer Behavior; Types of Buying Decision Behavior; The Buyer Decision Process; The Buyer Decision Process for New Products.

32p caphesuadathemtac 09-11-2021 19 5   Download

Lecture Principles of Marketing: Chapter 6 Business markets and business buying behavior learning objectives: Define the business market and explain how business markets differ from consumer markets; Identify the major factors that influence business buyer behavior; List and define the steps in the business buying-decision process; Compare the institutional and government markets and explain how institutional and government buyers make their buying decisions.

25p caphesuadathemtac 09-11-2021 29 5   Download