Capturing customer value

Xem 1-5 trên 5 kết quả Capturing customer value

Lecture Principles of Marketing - Chapter 1: Marketing - Managing profitable customer relationships

This chapter define marketing and the marketing process, explain the importance of understanding customers and identify the five core marketplace concepts, identify the elements of a customer-driven marketing strategy and discuss the marketing management orientations, discuss customer relationship management and creating value for and capturing value from customers, describe the major trends and forces changing the marketing landscape.

32p allbymyself_06 28-01-2016 97 6 Download

Lecture Principles of Marketing - Chapter 9: Pricing: Understanding and capturing customer value

Chapter 9 discuss the importance of understanding customer value perceptions and company costs when setting prices, identify and define the other important internal and external factors affecting a firm’s pricing decisions, describe the major strategies for pricing imitative and new products, explain how companies find a set of prices that maximizes the profits from the total product mix, discuss how companies adjust their prices to take into account different types of customers and situations.

31p allbymyself_06 28-01-2016 99 6 Download

Lecture Principles of Marketing - Chapter 1: Marketing: Creating and capturing customer value

In this chapter you will learn: What is Marketing? Understand the marketplace and customer needs, designing a customer-driven marketing strategy, preparing an integrated marketing plan and program, building customer relationships, capturing value from customers, the changing marketing landscape.

36p allbymyself_06 28-01-2016 136 10 Download
Lecture Principles of Marketing - Chapter 10: Understanding and capturing customer value

Lecture Principles of Marketing - Chapter 10: Understanding and capturing customer value presents the following content: What is a price? Major pricing strategies, other internal and external considerations affecting price decisions.

34p allbymyself_06 28-01-2016 95 6 Download
Chapter 1: Marketing creating and capturing customer value (Anh văn chuyên ngành Kế toán)

Nhằm giúp các bạn có thêm tài liệu phục vụ nhu cầu học tập và nghiên cứu chuyên ngành Kế toán, mời các bạn cùng tham khảo nội dung tài liệu "Anh văn chuyên ngành Kế toán" dưới đây. Nội dung tài liệu giới thiệu đến các bạn những câu hỏi trắc nghiệm tiếng Anh có đáp án về kế toán. Hy vọng đây là tài liệu tham khảo hữu ích cho các bạn.

360p thieulam5782 03-10-2015 157 32 Download