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Capturing customer value

Xem 1-11 trên 11 kết quả Capturing customer value
  • Lecture Principles of Marketing - Chapter 10: Understanding and capturing customer value presents the following content: What is a price? Major pricing strategies, other internal and external considerations affecting price decisions.

    ppt34p allbymyself_06 28-01-2016 36 3   Download

  • We now look at the second major marketing mix tool pricing. If effective product development, promotion, and distribution sow the seeds of business success, effective pricing is the harvest. Firms successful at creating customer value with the other marketing mix activities must still capture some of this value in the prices they earn. In this chapter, we discuss the importance of pricing, dig into three major pricing strategies, and look at internal and external considerations that affect pricing decisions.

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  • In this chapter you will learn: What is Marketing? Understand the marketplace and customer needs, designing a customer-driven marketing strategy, preparing an integrated marketing plan and program, building customer relationships, capturing value from customers, the changing marketing landscape.

    ppt36p allbymyself_06 28-01-2016 46 4   Download

  • Chapter 9 discuss the importance of understanding customer value perceptions and company costs when setting prices, identify and define the other important internal and external factors affecting a firm’s pricing decisions, describe the major strategies for pricing imitative and new products, explain how companies find a set of prices that maximizes the profits from the total product mix, discuss how companies adjust their prices to take into account different types of customers and situations.

    ppt31p allbymyself_06 28-01-2016 31 3   Download

  • In this chapter, the following content will be discussed: What is marketing management? designing a customer-driven marketing strategy, preparing an integrated marketing plan and program, building customer relationships, capturing value from customers, the changing marketing landscape.

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  • After studying this chapter you will be able to understand: Marketing: creating and capturing customer value, company and marketing strategy partnering to build customer relationships, developing marketing strategies and plans, analyzing the marketing environment, managing marketing information to gain customer insights,...

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  • After studying this chapter you will be able to understand: Define marketing and outline the steps in the marketing process, explain the importance of understanding customers and the marketplace and identify the five core marketplace concepts, identify the key elements of a customer-driven marketing strategy and discuss the marketing management orientations that guide marketing strategy,...

    ppt19p tieu_vu16 03-01-2019 6 1   Download

  • Nhằm giúp các bạn có thêm tài liệu phục vụ nhu cầu học tập và nghiên cứu chuyên ngành Kế toán, mời các bạn cùng tham khảo nội dung tài liệu "Anh văn chuyên ngành Kế toán" dưới đây. Nội dung tài liệu giới thiệu đến các bạn những câu hỏi trắc nghiệm tiếng Anh có đáp án về kế toán. Hy vọng đây là tài liệu tham khảo hữu ích cho các bạn.

    pdf360p thieulam5782 03-10-2015 71 24   Download

  • This chapter define marketing and the marketing process, explain the importance of understanding customers and identify the five core marketplace concepts, identify the elements of a customer-driven marketing strategy and discuss the marketing management orientations, discuss customer relationship management and creating value for and capturing value from customers, describe the major trends and forces changing the marketing landscape.

    ppt32p allbymyself_06 28-01-2016 40 3   Download

  • People expect effortless, engaging interaction with desktop and web applications, but producing software that generates enjoyable user experiences is much harder than many companies anticipate. With Effective UI, you'll learn proven user-experience strategies that will satisfy your clients and customers, drive business value, and increase brand strength. This book shows you how to capture the collaborative and cooperative spirit among designers, engineers, and management required for building engaging software.

    pdf314p ringphone 06-05-2013 33 9   Download

  • There ~re two main phases to XSEL's processincj, a fact gathering phase and a component select=on phase. During the fact gathering phase XSEL carries on an interactive dialog with the salesperson to elicit values for facts that determine the customer's functional computing requirements. These might systems capture the knowledge needed to solve real-world problems in their respective domains, and that knowledge can and should be exploited for testing computational procedures for natural language processing. ...

    pdf10p bungio_1 03-05-2013 24 1   Download

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