Channel pricing

Part 2 of ebook "Thriving in a new world economy: Proceedings of the 2012 world marketing congress/cultural perspectives in marketing conference" provides readers with contents including: how customers are served in BRICS; entertainment & leisure marketing; selling and consuming; understanding tourism/tourist behavior; product, pricing, and channel strategies; electronic and interactive marketing; engaging students – the importance of subject matter; promotional strategies; socially responsible marketing;...

210p giangmacvien 22-06-2024 1 1   Download

Ebook "Advances in national brand and private label marketing: Third international conference, 2016" presents the latest research on national brand and private label marketing, in the form of original, rigorous and relevant contributions from the 2016 National Brands and Private Label Marketing conference in Barcelona. It covers retailing-related topics, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer behavior, economic crisis, strategies in growth, and mature private labels.

159p giangdongdinh 30-05-2024 2 2   Download

Ebook Global marketing (9th ed): Part 2 includes contents: Brand and product decisions in global marketing, pricing decisions, global marketing channels and physical distribution, global marketing and the digital revolution, strategic elements of competitive advantage,... and other contents.

295p longtimenosee03 30-01-2024 4 3   Download

Ebook Global marketing (Fourth edition): Part 2 includes contents: Global product strategies, pricing for international and global markets, managing global distribution channels, global promotion strategies, managing global advertising, organizing for global marketing,... and other contents.

270p longtimenosee03 30-01-2024 10 3   Download

Ebook "Mathematical models of distribution channels" provides a review of the mathematical modeling literature on distribution channels; evaluates that literature, offering a significant analytical extension to the existing work; addresses three central themes: channel coordination; vertical integration vs. decentralization; and the unique aspects of franchizing.

590p loivantrinh 29-10-2023 6 2   Download

The Siraha district of Nepal experiences surplus mango production during the season that ends up being wasted or sold at throw-away prices due to imperfect marketing. Thus, this survey research was conducted to investigate the market channels of mango, post-harvest mechanisms, constraints, marketing margins, market shares, consumer purchasing behaviors, and patterns of purchasing in Siraha.

19p viengels 25-08-2023 4 2   Download

Ebook Advanced diploma in business management: Strategic marketing management – Part 2 includes contents: Study unit 8 marketing planning; study unit 9 marketing implementation and control; study unit 10 product management and development; study unit 11 branding and brand management; study unit 12 the promotional mix; study unit 13 direct marketing; study unit 14 distribution channel management; study unit 15 pricing policies and price setting.

258p haojiubujain03 04-08-2023 13 7   Download

Chapter topics discuss building customer satisfaction, market-oriented strategic planning, analyzing consumer markets and buyer behavior, dealing with the competition, designing pricing strategies and programs, and managing the sales force. For marketing managers who want to increase their understanding of the major issues of strategic, tactical, and administrative marketing—along with the opportunities and needs of the marketplace in the years ahead.

240p haojiubujain02 03-07-2023 6 4   Download

Ebook Global marketing (Seventh edition): Part 2 includes contents: Chapter 10 brand and product decisions in global marketing; chapter 11 pricing decisions; chapter 12 global marketing channels and physical distribution; chapter 13 global marketing communications decisions I: Advertising and public relations; Chapter 14 Global marketing communications decisions II: Sales promotion, personal selling, and special forms of marketing communication.

285p haojiubujain01 03-07-2023 10 5   Download

Ebook Marketing management (13th ed): Part 2 includes contents: Chapter 12 - Setting product strategy; Chapter 13 - Designing and managing services; Chapter 14 - Developing pricing strategies and programs; Chapter 15 - Designing and managing integrated marketing channels; Chapter 16 - Managing retailing, wholesaling, and logistics; Chapter 17 - Designing and managing integrated marketing communications; Chapter 18 - Managing mass communications; advertising, sales promotions, events, and public relations; Chapter 19 - Managing personal communications - direct and interactive marketing and p...

370p haojiubujain01 03-07-2023 4 2   Download

Ebook International Marketing: Part 2 presents the following content: Pricing Decisions for International Markets; Terms of Payment and Delivery; International Logistics and Distribution Channels; Communication Decision for International Markets; Export Procedures and Policies;...Please refer to the documentation for more details.

121p chankora 16-06-2023 11 6   Download

The failure of inflation targeting regimes in several emerging economies has received renewed interest among academics and policymakers alike. This ineffectiveness can be attributed to worsening fiscal positions in the aftermath of the Global Financial Crisis, which sheds light on the importance of coordinating fiscal policy and monetary policy to achieve price stability. This thesis, therefore, aims to investigate the effects of fiscal policy on the different transmission channels of monetary policy, which ultimately results in high inflation.

191p runthenight04 02-02-2023 4 2   Download

Continued part 1, part 2 of ebook "Marketing for Hospitality and Tourism" provide readers with content about: pricing products -pricing considerations, approaches, and strategy; distribution channels; promoting products - communication and promotion policy and advertising; promoting products - public relations and sales promotion; professional sales;... Please refer to part 2 of the ebook for details!

320p tieuvulinhhoa 22-09-2022 11 4   Download

Part 1 of ebook "Revenue management for the hospitality industry" provide readers with content about: revenue management principles; strategic pricing; value; differential pricing; the revenue manager’s role; revenue management for hoteliers; forecasting demand; inventory and price management; distribution channel management;... Please refer to part 1 of the ebook for details!

366p tieuvulinhhoa 22-09-2022 5 2   Download

This study aims to identify potential marketing solutions for promoting the consumption of safe Ban pork in the urban market. A total of 35 in-depth interviews were conducted with green food stores and consumers in Hanoi city, who have been consuming Ban pork, to understand constraints of buyers, potential marketing channels, and quality certification options for marketing Ban pork in the urban market. Results show that green food stores and consumers had major difficulties in Ban pork consumption due to high price and inability of distinguish pure and crossbred Ban pork.

7p vihennessey 26-09-2022 9 2   Download

In this paper, we study the sustainable coordination of a consignment channel that arises due to simultaneous consideration of Greening and Marketing initiatives undertaken by channel agents. We investigate a green channel where the manufacturer (M) is responsible for greening and the retailer (R) undertakes marketing efforts. Therefore, the market demand is affected by retail price, R’s marketing and M’s greening efforts. Using M-led Stackelberg game to model the decision-making of the two firms in the channel, we analyze the decentralized channel under our four proposed sharing contracts.

12p huyetthienthan 23-11-2021 20 4   Download

Lecture Brand management - Lecture 5: Designing Marketing Programs to Build Brand Equity, after studying this section will help you understand: Product strategy; Pricing strategy; Channel strategy.

21p caphesuadathemtac 09-11-2021 25 1   Download

The present study was conducted for assess the Economics of Marketing of Chickpea in Beed District of Maharashtra. Chickpea is one of the major pulse crops grown in India. Chickpea is grown in tropical, sub-tropical and temperate regions. Kabuli type is grown in temperate regions while the desi type chickpea is grown in the semi-arid tropics.

6p caygaocaolon11 21-04-2021 11 1   Download

The study was conducted to understand the nature of the marketing channels, marketing costs, market margins and price spread groundnut in Solapur district of Maharashtra. The data base consists of producer, wholesalers, and retailers of groundnut from whom primary data were collected by personal interviews with the help of pre tested schedule during 2019-20.

7p caygaocaolon11 21-04-2021 7 1   Download

The study marketing of milk in Satara district of Maharashtra on the data collected in the year 2018-19. Tabular analysis was used for the calculating the marketing cost, marketing margin and price spread. The respondent farmer marketing of milk through different channels. Channel I – Producer to cooperative dairy, Channel II – Producer to private dairy, Channel III – Producer to consumer.

4p caygaocaolon11 21-04-2021 11 1   Download