Commercial banks staff

The overall goal of the thesis is to determine the relationship between organizational culture factors, internal brands, brand commitment, role clarity & brand knowledge influencing brand values based on personality. We also measure the impact of these factors on brand equity based on the staff of Vietnamese commercial banks to propose some governance implications to enhance brand value based on members of Vietnamese commercial banks.

27p trinhthamhodang1217 14-01-2021 38 4   Download

There have been dramatic changes in workforce demographics over the past few decades affecting employment relation. As a result, flexible work pattern became a common initiative used by organizations globally in response to various challenges faced in demanding industries like the banking sector.

11p lucastanguyen 01-06-2020 20 2   Download