Communication Media

Part 1 of ebook "Discursive constructions of corporate identities by Chinese banks on Sina Weibo: An integrated sociolinguistics approach" provides readers with contents including: Chapter 1 - Introduction; Chapter 2 - Literature review; Chapter 3 - Theoretical framework and research methods; Chapter 4 - Heterogeneous corporate identities of banks on Sina Weibo;...

73p mothoiphong 28-06-2024 3 1   Download

Ebook "The social organization: Managing human capital through social media" sheds light on how social media usage is transforming the way organizations make sense of their identity and processes. By adopting a human capital perspective and merging research from communication studies and management, it argues that social media could be fruitfully exploited by organizations as a competitive advantage.

110p giangmacvien 22-06-2024 2 1   Download

Part 1 of ebook "Social commerce: Marketing, technology and management" provides readers with contents including: the foundations; introduction to social commerce; tools and platforms for social commerce; supporting theories and concepts for social commerce; social media marketing; marketing communications in social media; customer engagement and metrics; social shopping concepts, benefits, and models;...

196p giangmacvien 22-06-2024 1 1   Download

Ebook "Social media for scientific institutions: How to attract young academics by using social media as a marketing tool" covers relevant topics of social media in the area of research institutes. Daniel Hurrle and Julia Postatny follow the research question of how social media can empower the communication of such institutes by using the example of the Berlin-Brandenburg Academy of Sciences and Humanities.

131p giangmacvien 22-06-2024 1 1   Download

Part 1 of ebook "Roles, trust, and reputation in social media knowledge markets: Theory and methods" provides readers with contents including: a research agenda for the study of entropic social structural evolution, functional roles, adhocratic leadership styles, and credibility in online organizations and knowledge markets; building trusted social media communities; methods for researching trust and credibility;...

105p giangmacvien 22-06-2024 1 1   Download

Ebook "e-Consumers in the era of new tourism" focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism. It also discusses topics such as mobile marketing, gamification as a marketing communication tool, the impact of social media on tourism consumers, and the use of e-loyalty programs in the accommodation sector.

146p giangdongdinh 30-05-2024 3 2   Download

Ebook "Handbook of media branding" offers fresh perspectives and identifies areas of interest for further research. The authors highlight the peculiarities of this field and reveal links and commonalities with other areas of study within communication science. The chapters address different research areas, such as society-, content-, management-, audience- as well as advertising aspects of media brands.

405p giangdongdinh 30-05-2024 2 2   Download

Lecture Multimedia communication - Lesson 1: Introduction. This lesson provides students with content about: multimedia concepts; data vs. signal; periodic vs. non-periodic signal; multimedia data; media type classification; text coding & compression; graphics; still image; image compression;... Please refer to the detailed content of the lecture!

43p codabach1016 03-05-2024 3 0   Download

Lecture Multimedia communication describe the theory and operation of the major technologies and equipment of relevance to the media and information industries; introduce you to the multimedia communications and its range of applications and networking infrastructures; learn about different media types (text, images, speech, audio and video) and applications (VoIP, Video on Demand, multimedia electronic mail, interactive television and others);... Please refer to the detailed content of the lecture!

298p codabach1016 03-05-2024 0 0   Download

Lecture Computer networks - Chapter 1: Concept of Computer networks. This lecture provides students with content including: history of the internet; domestic internet data volume; international connections; optical fiber under the ocean; example of computer networks; network architecture; network protocol;... Please refer to the detailed content of the lecture!

120p codabach1016 03-05-2024 2 0   Download

This study employs the utilizing qualitative survey research methodology. Each tourism resources were assessed the potential by 3 assessors according to the concept of UtilizationFocused Evaluation: UFA. In-depth interviews were conducted with a purposive sample. The data was analyzed through descriptive writing methods and content analysis, and conclusions were drawn based on consistency and causality.

8p viellison 06-05-2024 5 1   Download

The present study is proposed based on two important practical issues. First, brand image is one essential aspect of building the brand of a business. Second, with the development of the internet, social media has become a revolution for people worldwide to communicate, connect, create, and share their content and opinions in a dynamic and flexible way.

13p viohoyo 25-04-2024 4 1   Download

The aim of this paper is to identify challenges/tasks for community managers resulting from special characteristics of generation Z members and their behaviour on social media. As well as literature review, a survey was conducted among 233 students - representatives of generation Z.

8p longtimenosee10 26-04-2024 3 1   Download

The Indonesian government has declared a strong commitment to information and communication technology (ICT) education reform but has made meager progress due to inconsistent education policies, fragmentary technological infrastructure, and ill-prepared teachers.

11p viarnault 25-04-2024 4 1   Download

Digital technologies in all forms have become ubiquitous in our media-rich, modern information society, but the connection between their use and information literacy is not always clear. This paper examines the impact of daily use of digital technologies on the reading and information literacy skills of 15-year-old students in Slovenia, based on data from the Programme for International Student Assessment (PISA) 2018 study.

12p viarnault 25-04-2024 1 1   Download

The current study examines the impact of hashtags used in social media for political promotion and analyses the mediating role of supply chain communications (SCC) in the relationship. The current study was performed in Indonesia, where 301 Twitter users were surveyed about current variables with a questionnaire. The data was analysed through Statistical Product and Service Solutions (SPSS) and Analisis of Moment Structures (AMOS) in order to complete “structural equation modelling.

8p longtimenosee09 08-04-2024 0 0   Download

This article examines the impact of social media on the learning of English language skills among students at the University of Finance-Marketing. It investigates the available English learning opportunities through social media and evaluates their effectiveness. Additionally, the challenges faced by students when learning English using social media are explored.

3p visergey 02-04-2024 2 0   Download

An effectively formulated and properly executed Digital Supply Chain Strategy becomes a value driver for organisations. Modern communications and information technology are changing the nature of terrorism in Indonesia. The use of social media by the Islamic State (IS) is transforming the recruiting and contact mechanisms. This study examined the relationship amid anonymous sharing portal, supply chain management system, recruitment and radical perception with the mediating effect of communication.

8p longtimenosee06 27-03-2024 6 2   Download

The main aim is to investigate the digital technologies supporting small and medium enterprises (SMEs) operating in creative industries in their supply chain management strategies. In the globalization era, digital marketing platforms play a significant role in increasing customer loyalty and indirectly effect on the economic growth of a community. In conjunction with its essential issue, the current study aims to investigate the role of digital marketing platforms (online media) and its structural relationship to the consumer satisfaction and loyalty in SMEs at Aceh province, Indonesia.

11p longtimenosee06 27-03-2024 4 2   Download

This study aims to examine the impact of new media and supply chain knowledge management on community economy in Indonesia. This quantitative research method is distributed questionnaires to 157 respondents from retail sector in Indonesian. Based on dimensions of new media literacy, the strongest dimension is visualization with the highest average value of 3.40. Visualization enhances entrepreneur innovation in supply chain knowledge management. The results of this study indicate that new media literacy helps consumers on community economy in Indonesia.

6p longtimenosee04 06-03-2024 4 0   Download